The iPhone X-factor: Don't buy a phone you don't need
There's never been a more confusing time to buy an iPhone.
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Latest from Apple Inc
iPhone X scalpers charging up to $9000
The iPhone X prices you don't want to pay from scalpers on eBay.
iPhone X review: It's a new relationship
The iPhone X arriving in stores Friday isn't just a new design. It's a new relationship.
Slow iPhone 8 sales tipped to bite into Apple's earnings
The iPhone X goes on sale this week in limited numbers after manufacturing problems
Apple under pressure over iPhone X delays
Apple is facing pressure after delays and weak demand for the iPhone X.
Apple buys Kiwi tech firm PowerbyProxi
Apple has bought local tech company Powerbyproxi for an undisclosed amount.
Problem hanging over iPhone 8 ahead of X release
There's a major issue hanging over the iPhone 8, some of the devices are splitting open.
'You guys have some explaining to do'
A report by the Dow Jones newswire overnight claimed Google was set to acquire Apple.
Simple ways to improve battery life in iOS 11
If you think your iPhone's battery has reduced since the update you're not alone.
Is iOS 11 draining your iPhone battery?
Initial release of iOS 11 drains iPhone batteries more than twice as fast.
Trump plan aims new foreign tax at Apple
President Donald Trump has proposed a tax that may hit companies like Apple and Pfizer.
Reports of iPhone 8 Plus splitting open
Two people reported the screen had lifted away from the rest of the iPhone.
iPhone 8: AR and what's inside the case
OPINION: If you have the money for one, the iPhone 8 Plus won't disappoint.
Apple's new macOS has a security flaw
Apple's new macOS only released on Monday and a security flaw has already been found.
The brands beating Samsung, taking on Apple
Chinese brands have transitioned from cheap copycats to premium challengers.
Facial recognition goes mainstream, thanks to Apple
Facial recognition may finally be on the verge of breaking out with consumers.
How much Kiwis will pay for iPhone X
If you live outside the US the cost for the new iPhone is even higher.
iOS 11 won't work on these devices
A problem with using Microsoft outlook emails on Apple's Mail app has been found.
Is this the most expensive smartphone ever?
A solid gold iPhone X created by a luxury goods manufacturer will cost $100,000.
Apple fanboy's massive iFail
Apple fan lines up outside company's store over a month early as iPhone X release delayed.
Could police force an iPhone X unlock with your face?
Could authorities unlock your iPhone X just by holding it to your face?
Why I am not going to buy the iPhone X
While impressive, there is no way you should spend $2000 for the new product.
Why iPhone X launch was a bit of a fizzer
COMMENT: The iPhone X feels like an evolution of the iPhone, but not of the smartphone.
Four things we learned from Apple's latest keynote
Comment: Four things we learned from Apple's latest keynote.
Hands-on impression: iPhone X is it worth $2000?
People will need to be sold that this phone is as good as it gets for that price point.
As it happened: iPhone x reveal
Live: Apple has unveiled the iPhone X - it's biggest step forward in 10 years.
What to expect at Apple's biggest event in years
What to expect from the new iPhone - and new updates for watchOS, macOS, and tvOS.
Why the iPhone 8 is so expensive
Apple's newest iPhone will cross into a new financial frontier.
The iPhone is 10, what's next for Apple?
What Tim Cook's 10th anniversary iPhone could tell us about Apple's future.
Apple says AR so much more than Pokémon Go
Tim Cook said he thinks of augmented reality as "a big idea like the smartphone".
All you need to know about Apple's new iPhone
When is it being unveiled? When it will be available in NZ? How much will it cost?
iPhone may soon have different type of screen
Here's what Apple's new screen could mean for you.
Your face may become your iPhone password
Hackers have been able to thwart the security feature, but Apple might have the answer.
Apple confirms iPhone 8 launch
Apple has sent out invitations to an event widely thought to be the iPhone 8 launch.