Apple unveils AirPods Pro - but they're expensive
Three sizes of flexible ear tips rather than the hard plastic of the original AirPods.
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Latest from Apple Inc
Apple's asset-shuffling puts $270m value on PowerbyProxi
Auckland company bought in a so-far failed attempt to produce a wireless charger.
Something old, something new: Apple analyst predicts what's to come
Two beloved designs to make a comeback next year, and a despised one to disappear.
'Don't update your iPhone': Apple rushes to fix security woes today
Apple rushes out update today to fix security bugs in latest operating software.
Time to upgrade if you have this iPhone
The new iPhone goes on sale today, with only small improvements over more recent models.
Top 3 takeaways from Apple's big event
Wot no 5G?, Apple Watch hitch, entertainment going global
Apple launching Arcade - a 'Netflix for gaming' - in NZ
All-you-can-eat service launching September 20.
How Apple uses its App Store to copy the best ideas
Apple has become very good at ripping off the best ideas on its App Store.
Photo sparks conspiracy: 'Steve Jobs hiding in Egypt after faking death'
"This guy looks too much like Steve Jobs to be so random".
Apple Card is a beautiful baby bird and should be handled as such
Apple tells users new card needs to be stored in something made of 'soft materials'.
Apple and Amazon curtail employee review of voice recordings
Apple said it is suspending employees reviewing voice recordings after privacy concerns.
Apple's iPhone 11 new feature savagely mocked
Apple is reportedly planning to release three new iPhone 11 models this year.
iPhone designer Jony Ive to depart Apple after 30 years
Apple stock dropped after the news was confirmed.
RIP iTunes: How to protect your lovingly crafted music collection
The changing world means downloads are no longer necessary.
Teen sues Apple for $1 billion
A teen claims that facial recognition tech falsely linked him to a crime.
Apple rolls out Hollywood stars for TV streaming service unveiling
Apple is going big with its latest round of launches.
Apple to unveil its biggest move since the iPhone
Apple to make a major announcement tomorrow — and it has nothing to do with a new phone.
Inside the largest iPhone factory in the world: Slashed salaries, slumping fortunes
Things aren't so rosy for Apple in China as orders dry up.
Apple rewards teen who discovered eavesdropping bug
Cash reward after Apple initially deaf to warnings.
Is this Samsung's answer to Apple's AirPods?
A leaked picture of Samsung's air buds suggest it has an advantage to Apple's AirPods.
Serious bug in Apple's FaceTime app lets you eavesdrop
Apple says the bug will be fixed 'later this week'.
Apple CEO Tim Cook needs better ideas
The ghost of Steve Jobs continues to haunt the business.
Five ways Trump's iPhone tariff is dumb
The president wants a 10 per cent tariff on iPhones assembled in China.
Apple launches privacy website that reveals what the firm knows about you
Firm now lets Kiwi users request any data the firm has collected on them.
Apple's $1 trillion value doesn't mean it's the 'biggest' company
In the past, the largest companies were known for metrics such as revenue and employees.
Apple's 'most durable' handset fails drop tests
Apple's new products have been run through the gauntlet - and didn't fare well.
How hard will Trump's tariffs hit Apple?
Tim Cook is one of the tech industry's savviest political operators.
Apple kills off the headphone jack by removing four older iPhones
Apple is saying goodbye to the headphone jack for good.
First look at iPhone XS: bigger, pricier, better battery
Apple's new phone is bigger pricier and longer lasting.
Memoir reveals 'cruel' relationship between Steve Jobs and daughter
A lifetime of cruelty is laid bare in Steve Jobs' daughter's searing memoir about father.
Apple's next iPhone could have even bigger screen
Apple tipped to release three new iPhone models this year, including its biggest ever.
Matthew Lynn: Why Apple is only the first of US$1 trillion tech giants
COMMENT: All it took was a stellar earnings report to push Apple over the line.