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Apple CEO Tim Cook needs better ideas
The ghost of Steve Jobs continues to haunt the business.
Five ways Trump's iPhone tariff is dumb
The president wants a 10 per cent tariff on iPhones assembled in China.
Apple launches privacy website that reveals what the firm knows about you
Firm now lets Kiwi users request any data the firm has collected on them.
Apple's $1 trillion value doesn't mean it's the 'biggest' company
In the past, the largest companies were known for metrics such as revenue and employees.
Apple's 'most durable' handset fails drop tests
Apple's new products have been run through the gauntlet - and didn't fare well.
How hard will Trump's tariffs hit Apple?
Tim Cook is one of the tech industry's savviest political operators.
Apple kills off the headphone jack by removing four older iPhones
Apple is saying goodbye to the headphone jack for good.
First look at iPhone XS: bigger, pricier, better battery
Apple's new phone is bigger pricier and longer lasting.
Memoir reveals 'cruel' relationship between Steve Jobs and daughter
A lifetime of cruelty is laid bare in Steve Jobs' daughter's searing memoir about father.
Apple's next iPhone could have even bigger screen
Apple tipped to release three new iPhone models this year, including its biggest ever.
Matthew Lynn: Why Apple is only the first of US$1 trillion tech giants
COMMENT: All it took was a stellar earnings report to push Apple over the line.
Apple 'misled' NZ consumers about their rights: watchdog
The Commerce Commission has warned Apple not to mislead customers.
Apple expected to announce $141b investor bonanza
Trump's tax cuts lead to a monster capital return.
Juha Saarinen: iPad homes in on school sector
COMMENT: Why do schools have to pay for iPads and Chromebooks though?
Apple's new device a game changer
Apple's changes to latest release are not exactly what fans were expecting.
Steve Jobs 1973 job application sells for $242k
Job application written by 18-year-old Steve Jobs shows early interest in the tech career
What Apple should do with all its cash
Apple holds much more cash than it realistically needs.
Push to put medical records on the iPhone
App would allow patients to tether their medical records to their phone.
Is Apple's smart speaker launch too little, too late?
Apple is releasing its smart speaker nearly three years after the Amazon Echo
Apple stung after declaring low profits
A probe into Apple has resulted in the tech giant paying millions in backdated taxes.
Apple set for smart speaker war
Apple's HomePod will battle Amazon's Echo and Google Home in the smart speaker market.
Spotify to show whether investors believe in music's resurgence
Investors are finally getting a crack at the resurgent music business.
Could Apple's battery program encourage people to upgrade less often?
Upgrades have already been slowing over the years.
Apple CEO's salary and secret perk revealed
Publicly released documents show how much Apple's CEO makes in a year.
Apple apologises for slowing down older iPhones
Apple posted a letter to customers apologising for slowing down older iPhones.
Claims iPhone X can't tell Chinese apart
Apple has come under fire following numerous complaints from Chinese users.
Apple faces lawsuits over iPhone slowing
Apple admitted to the "immoral" tactic of slowing down older phones.
Does Apple deliberately slow down old iPhones?
It is claimed Apple intentionally slows older models to force users to upgrade.
Apple sells out of AirPods worldwide
There is a worldwide shortage of Apple's AirPods after the company sold out before Xmas.
Apple paid $100 million-plus for PowerbyProxi
Apple announced it was buying kiwi tech company PowerbyProxi last month.