The Apple Watch and is beautiful, it's powerful, and it's easy to use. But it's not essential.

Apple has instructed its sales force to prod shoppers to the company's website to purchase the new smartwatch.

Sixty-six per cent of iPhone 6 and 6 Plus owners in a survey have signed up for Apple Pay but repeat usage is being hurt.

Apple plans to debut an online service this year with about 25 channels, according to people familiar with the effort.

A leading retailer has welcomed moves towards charging GST on online purchases from overseas.

Apple chief executive Tim Cook offered to give Steve Jobs part of his liver while the company's co-founder lay dying in bed waiting for a transplant, according to a new book.

Whether women hop aboard Apple's watch cart, sales of wrist-wearable gadgets are expected to increase to as many as 200 million devices by 2018.

Apple, after creating what was billed as 'the ultimate bundle' in the form of the iPhone, is now in the unbundling phase.

Apple boss Tim Cook's been on tour - saying he too is worried about online privacy.

Apple has reportedly sent out invitations to an event where it will unveil details for the release of the Apple Watch.

The Apple rumour of the moment is that the tech giant is stretching its wings and getting into the automotive industry.

Google is investing in self-driving cars, drones and satellites. Apple is developing an electric vehicle. Why is Silicon Valley so into cars?

Zane Lowe, an award-winning presenter on the BBC's flagship UK pop music station, Radio 1, is quitting.

Apple products look nice. No nasty, cheap-looking neon flashing lights, no dusty black casing. Even the cables are attractive.

A mobile gaming app created by a New Zealander who was inspired by a near-death experience has topped the free game download charts in eastern Europe.

Steve Jobs defended Apple's use of software for the iPod that blocked compatibility with a competing digital music store.

A billion-dollar class-action lawsuit over Apple's iPods heads to trial after nearly a decade in legal wrangling.

Serko, the online travel booking business, widened its first-half loss in line with its May prospectus as it hired more staff to chase sales growth.

Tech giants like Apple keep looking for overseas tax loopholes as their foreign cash has piled up to almost absurd levels.

Apple has promised that its Pay service can revolutionise the way we shop, replacing a credit card swipe with a tap of the phone.

A Detroit man has offered to sell his house for an iPhone 6, in a swap that speaks volumes about the mixed fortunes of America.

The same person at Apple was in charge of catching problems before the iOS 8 and the 2012 maps blunder were released.

Tech blogger Juha Saarinen finally got his hands on the iPhone 6 and iPhone 6 Plus over the weekend, here are his initial thoughts on the new devices.

Apple hits back at complaints that iPhone 6 Pluses are at risk of bending, saying they won't buckle under normal everyday use.