Apple is bringing artificial intelligence to chips.

A student took on an unconventional summer internship. It was brutal, punishing work.

They're the latest and greatest smart devices in the world of consumer tech.

Apple has landed its first $1 trillion valuation estimate.

iPhone sales were much lower than expected this quarter - putting more pressure on Apple.

Apple's cash holdings surged to $370 billion. Here's a small sample of what it could buy.

Apple is under more pressure than ever for the iPhone 8 to succeed.

The best Apple product, according to its customers, used to be a punchline.

Apple is investigating ways to charge its devices wirelessly and without contact.

A leaker has shared what appears to be part of the plans for the iPhone 8.

Apple is facing the reality of a shrinking number of semiconductor makers.

An overhauled lineup of iPhones will be released this year.

Apple is joining the war for self-driving cars after obtaining a test permit.

MacBook users report bizarre noise coming from device.

The Commerce Commission is investigating Apple over its faulty phone replacement policy.

COMMENT: Apple needs to stop taking its cult following for granted, Matthew Dunn writes.

Does a new worldwide patent for the retro PowerBook brand spell the end for the MacBook?

Apple's i0S 10.3 update has been released and users may notice handsets running faster.

Here are some things to consider before you buy Apple's new devices.

Apple has unveiled a range of new products including a cheaper iPad.

Your business, as part of its marketing strategy, should build a social network.

Apple has opened a Wellington office and lured several Weta Digital staff to its team.

Fans of retro tech products can now get their hands on an iPhone 7 Plus inspired by the vintage Apple Macintosh computer.

Apple paid no income tax to Inland Revenue over the past decade making billions in sales.

You will want to perform a backup before Apple's latest iOS update later this month.

After years of double-digit growth, Kiwi consumers appear to be falling out of love with Apple.

The sprawling new campus will have a spaceship-shaped building and tree-filled park.

COMMENT: Looking back on a decade though, the first iPhone is a reminder that Apple isn't that different from other companies, Juha Saarinen writes.

In the days after Trump's travel ban was issued, top executives at rival companies in Silicon Valley traded a flurry of candid emails to discuss the response.

Amid all the rumours about the iPhone 8 at last here is the news that iPhone users have been waiting for.