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![<i>Mark Irving:</i> Is the advertising awards culture getting in the way ?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving:</i> Is the advertising awards culture getting in the way ?
Is creativity and the advertising awards culture getting in the way of what clients really want?
![<i>Media</i>: Change of climate for key TV player](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Media</i>: Change of climate for key TV player
New Zealand's top broadcasting bureaucrat is tuning out of the sector to be Climate Change Ambassador.
![<i>Mark Irving</i> - Why we should appreciate advertising more](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving</i> - Why we should appreciate advertising more
I informed everyone that I worked in advertising. The immediate reactions varied from pity to silence...
![<i>Jonathan Dodd:</i> All media facing advertising challenges](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Jonathan Dodd:</i> All media facing advertising challenges
Three distinct styles of marketing are competing...
![Pacific war series bombs out](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Pacific war series bombs out
TVNZ'S WWII epic The Pacific suffered disappointing ratings after failing to live up to the mega-hype, say media analysts.
![Authority names NZ's most hated commercials](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Authority names NZ's most hated commercials
Hell Pizza has denied being offensive for the sake of it - despite having New Zealand's most complained about adverts.
![Telecom mute on faults](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Telecom mute on faults
At the height of Telecom's problems with its XT mobile network and 111 access, it kept the public in the dark about faults.
![2009's most complained about ads](/pf/resources/images/placeholders/placeholder_l.png?d=793)
2009's most complained about ads
Hell Pizza's reference to a dog-eating Tongan and ASB claiming to be a "Kiwi bank" are among the ads that irked Kiwis most last year.
![XT boss fishes for customers](/pf/resources/images/placeholders/placeholder_l.png?d=793)
XT boss fishes for customers
Telecom boss Paul Reynolds is fronting the relaunch of the troubled XT network, saying it is fixed.
![Online now 10pc of all Kiwi media spend](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Online now 10pc of all Kiwi media spend
The Best Ideas are Free: Online now 10pc of all Kiwi media spend
![<i>Mark Irving: </i>Getting a laugh in advertising](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving: </i>Getting a laugh in advertising
There's some pretty dire stuff out there but every so often an ad comes along that's a true rib-tickler
![Awesome ads for World Cup (watch videos)](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Awesome ads for World Cup (watch videos)
Several of the major advertisers for the Fifa World Cup have released their commercials for the tournament.