Expert: Vodafone rebrand must be more than 'lipstick on a pig'
A marketing expert offers a view on what it takes for a rebrand to succeed.
AdvertisementAdvertise with NZME.
Latest fromAdvertising
Opinion: The problem with Willie Jackson's finger-wagging on TVNZ-RNZ merger
The TVNZ and RNZ merger roared to life this week.
Netflix vs TVNZ vs Three: Are we watching the death of Kiwi TV?
Kiwis are streaming their favourite shows online and spending less time on linear TV.
'Will guests be shot on sight?': The brands that made a mess of their royal tributes
It's clear that corporate grieving doesn't always go to plan, writes Guy Kelly.
Advertising agencies ask 'where are all the people?' in battle for talent
Financial Times: 'Extraordinary' competition for staff pushes wages up and profits down.
Chlöe Swarbrick: Govts need to stop kicking alcohol harm can down the road
Dire issue ignored by successive governments is back before MPs - will they act at last?
Standards watchdog finds Covid vaccine ads misleading
More than 40 complaints about health agency's Covid ad supported by standards board.
TVNZ profit drops $51m as operating costs surge
Content costs increased 33 per cent as production picked after years of delays.
Māori tokenism in ads: Is it causing more harm than good?
An ad agency has appointed a director of philosophy to help it move beyond tokenism.
Evocative billboard near popular children's location doesn't breach standards - watchdog
'Obey the Rules. Miss the Fun' the suggestive billboard also read.
Influencer avoids hot water over weight-loss tea post
At least one of her followers bought the tea, hoping to lose weight.
Facebook profits wilt as advertisers get tight-fisted
Forecast also disappoints as digital advertising market softens.
Leo Molloy's antics a lesson in why you should be careful what you don't vote for
OPINION: You can't complain about an elected official if you didn't bother casing a vote.
'She fake-resigned and got a promotion': How job counter-offers inflate wages
'Horse trading' for staff has become common across industries.
Opinion: How the world sees NZ - and why it matters
New Zealand has an opportunity to leverage its brand, writes Sébastien Desclée.
'Come at me': Chlöe Swarbrick's message to booze lobbyists ahead of next political fight
Green MP Chlöe Swarbrick has picked a fight with some powerful lobbies.
Damien Venuto: The dangerous sentence in the TVNZ-RNZ merger legislation
Are we set to see a series of unintended consequences?
Paul Catmur: Russian tips for nailing your next social media campaign
OPINION: The "Trolls of Olgino" offer a few lessons in the art of social media.
'So ridiculous': ASA rules on butcher's ad about processing 'mother-in-law' meat
The ad says the butcher can process home-kill and 'maybe your mother-in-law too'.
Paul Catmur: The art of not working during work hours - and getting paid for it
OPINION: Corporate entertainment is a vital part of business, winks Paul Catmur.
Paul Catmur: It's time we taught crypto in schools
There are better places to learn about investment than the crypto markets.
No 'I' in Wellington sign a hit on social media
The sign was pitched as being one of Wellington's Instagram-able moments of the year.
Paul Catmur: Think shooting The Godfather was hard? Try making a 30-second commercial in NZ
The creative process is taxing whether it's three hours or 30 seconds.
Johnny Depp's controversial Dior ads back in circulation
Dior has continued to stand by Johnny Depp throughout his defamation trial.
Life on the ledge: The '90s radio contest that became a marathon battle of wills
25 years ago, 10 Kiwis stepped onto a ledge in an attempt to win $20,000.
Kiwi video startup eyes international expansion after capital injection
VideoTaxi is targeting international expansion.
Paul Catmur: Don't buy a Ferrari without reading this first
Tall poppy syndrome isn't limited to New Zealand, writes Paul Catmur.
Damien Venuto: Why TVNZ needs to front up on the Kamahl Santamaria crisis
OPINION: TVNZ has released little information thus far.
Paul Catmur: Coke's quirky recipe secret - it's been changing for 100 years
Coca-Cola has been changing its recipe for 100 years.
Wimbledon NFTs: The little-known Kiwi agencies bringing history to life
The world's most prestigious tennis tournament relies on Kiwis to bring history to life.
The online campaign targeting consumers of fake news
"We want to destabalise their thinking."
Kiwibank makes biggest branding investment in a decade
The bank is looking to stay in tune with cultural changes across NZ.
Alcohol marketing has crossed borders and entered the metaverse – how do we regulate the new digital risk?
Alcohol advertising has begun to infiltrate the digital media space where it's normalised.