Appeal to 'mandom' to stay in 'mantrol' on roads
A new road safety campaign is appealing to young male drivers to 'slow down and stay in mantrol', in an attempt to reduce NZ's road toll.
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Henry's Asian driver comments 'borderline' - BSA
'Ill-conceived' comments by Paul Henry on Asian drivers were not sufficiently objectionable for a complaint to be upheld, the BSA has ruled.
<i>Mark Irving:</i> Ideas at the core of any good ad
Why ads with a strong core idea gain the best results.
Times says 105,000 behind news paywall
News Corporation has reported 105,000 online sales of The Times and The Sunday Times - the first official figures sincce putting its online news content behind a paywall.
<i>Mark Irving:</i> Why a bit of TV is good for children
Children are a lot more media savvy than we give them credit for.
<b>Media:</b> Did the Govt save <i>The Hobbit</i> - or lose a game of bluff?
The Hobbit deal is not the first where New Zealand taxpayers have shelled out extra money to keep a Hollywood studio happy.
<i>Media</i>: Jackson's bitter truths win media war
Sir Peter Jackson and his business interests seem to have won the media battle over The Hobbit.
Fake advert aims to deter boy racers
Boy-racers responding to an advertisement for a car heard how the 'owner' crashed and killed a child, as part of an anti-street racing campaign.
<i>Mark Irving: </i> When sport becomes a brand
Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.
Good things take time, but always come to an end
The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.
<i>Brian Rudman</i>: Henry isn't the only one who needs to go
Paul Henry is not the only thing that's gone feral at Television New Zealand.
Tobacco firms deny internet marketing tactic
Health organisations are alarmed at how the internet is being used to promote smoking.
Henry sorry - but not sorry enough
A public relations specialist says Paul Henry would be well aware he had made a huge mistake but was yet to show the right amount of remorse.
<i>Kerre Woodham</i>: TVNZ as much to blame as Henry
What hasn't been said about Paul Henry this week? Everywhere I went everyone was talking about his latest outburst.
Paul Henry's job future looking shaky
TVNZ's CEO last night suggested Paul Henry's future was far from certain, despite his earlier stand that Henry's job was not on the line.
World media picks up on Henry comments
Paul Henry's controversial on air comments have gained worldwide media attention.
Henry's remarks the actions of one person - McCully
Murray McCully has said he will make it clear to the Indian Government that TVNZ is independent and Paul Henry's 'insulting' comments were the actions of an individual.
India lodges formal Henry protest
India has summoned NZ's high commissioner to protest against Paul Henry's 'racist remarks'.
Billboards 'grotesquely defacing' Venice, say critics
Prominent figures from the world of art and architecture demand action over huge, floodlit ads obscuring palaces up and down the Grand Canal.
<i>Mark Irving:</i> Maximise the message before advertising
You can't just presume that people know or care about your company, let alone try and find out what they do.
<i>Ben Young:</i> Marketing by the numbers can quickly turn into spam
Spam really is the result of going by the numbers too much - the more we talk to the more we hope that someone converts.
Methven fined $50,000 for misleading customers
Methven has admitted nine breaches of the Fair Trading Act for misleading consumers about water savings from its showers.