Latest from Advertising
Editorial: Model too old at 21? Think again
"Saphira Tuffery's story is more than a testament to her determination."
Media: Disasters death knell for public TV
The Pike River mineand Christchurch quakes disasters demolished hopes for...
<i>Mark Irving: </i> When advertising becomes a victim to trends
As an industry we have to be a little careful that these ads don't become too cool and ironic.
Quake moves IT execs into rugby clubrooms
Software geeks have taken over Christchurch's High School Old Boys rugby club, after the earthquake pushed them out of upmarket CBD offices.
<i>Graham McGregor:</i> Where is your huge 'hidden' market?
Marketing consultant Graham McGregor on how to find new sales opportunities for your business...
<i>Debbie Mayo Smith:</i> Poor service sinks sales
It has been several months since I wrote about customer service. However, I had such a bad experience recently that it's prompted me to write again.
Success: Social media help reach the world
Facebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.
Figures a signal of broadcast TV tuneout
Bad news for the broadcast TV networks ...
Media: Did TVNZ learn nothing from the Paul Henry debacle?
What are the rules for TVNZ journalists making commercial endorsements? asks John Drinnan.
Shelley Bridgeman: At the mercy of infomercials
I'm sure I saw a television advertisement for the Ab Circle Pro one evening recently.
<i>Mark Irving:</i> How research can smother great advertising
Go with your gut feel a bit more ...
Hold the fast forward, this advert's just for you
Television watchers will soon see tailored advertisements selected for them according to their viewing habits, post codes and type of household.
Media: Fair Go deal diminishes brand
A deal between a market researcher and Fair Go is bad for the consumer watchdog TV programme.