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Go-getter reaches for stars with new project
Kiwi tech entrepreneur Derek Handley on his latest venture into mobile advertising.
Complaint upheld over A2 milk advertisement
The ASA has upheld a complaint against a supermarket advertisement for A2 milk, saying the beneficial claims are not backed up by evidence.
100% Pure Eww... is the Aussie response
NZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.
<i>Mark Irving :</i> My time in advertising
Often people I meet seem genuinely curious about what it's like to work in the advertising industry.
<i>Debbie Mayo-Smith</i>: Take a few lessons from a customer
All six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.
Beer ad hard to swallow
An ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians.
<i>Deborah Hill Cone</i>: Keep your distance, Mr Banker
I don't want a friend - just a bank that knows its place.
<i>Mark Irving :</i> It's got to be relevant to get in the door
In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.
Fares slashed in airline price war
A cutprice airfare war has erupted on the Tasman, and some flights are now as cheap as a cab to the airport.
Appeal to 'mandom' to stay in 'mantrol' on roads
A new road safety campaign is appealing to young male drivers to 'slow down and stay in mantrol', in an attempt to reduce NZ's road toll.
Henry's Asian driver comments 'borderline' - BSA
'Ill-conceived' comments by Paul Henry on Asian drivers were not sufficiently objectionable for a complaint to be upheld, the BSA has ruled.
<i>Mark Irving:</i> Ideas at the core of any good ad
Why ads with a strong core idea gain the best results.
Times says 105,000 behind news paywall
News Corporation has reported 105,000 online sales of The Times and The Sunday Times - the first official figures sincce putting its online news content behind a paywall.
<i>Mark Irving:</i> Why a bit of TV is good for children
Children are a lot more media savvy than we give them credit for.
<b>Media:</b> Did the Govt save <i>The Hobbit</i> - or lose a game of bluff?
The Hobbit deal is not the first where New Zealand taxpayers have shelled out extra money to keep a Hollywood studio happy.
<i>Media</i>: Jackson's bitter truths win media war
Sir Peter Jackson and his business interests seem to have won the media battle over The Hobbit.