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Budget airlines turn to social media
Asian budget carriers are increasingly using social networks without resorting to print advertising, industry chiefs say.
Smartphone users 'will download 17 bn apps in 2011'
Gartner estimates that smartphone users will download a shopping 17.7 billion apps - worth US$15bn - this year.
<i>Sean D'Souza</i>: What clients want to see: Themselves
You look at the testimonials on your website or brochure and see testimonials. The client looks at the testimonials and sees a mirror. Mirror, mirror on the wall, is this the right product or service for me?
Success: The science behind the branding
Firm fills the gaps between advertising, design and project management.
Go-getter reaches for stars with new project
Kiwi tech entrepreneur Derek Handley on his latest venture into mobile advertising.
Complaint upheld over A2 milk advertisement
The ASA has upheld a complaint against a supermarket advertisement for A2 milk, saying the beneficial claims are not backed up by evidence.
100% Pure Eww... is the Aussie response
NZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.
<i>Mark Irving :</i> My time in advertising
Often people I meet seem genuinely curious about what it's like to work in the advertising industry.
<i>Debbie Mayo-Smith</i>: Take a few lessons from a customer
All six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.
Beer ad hard to swallow
An ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians.
<i>Deborah Hill Cone</i>: Keep your distance, Mr Banker
I don't want a friend - just a bank that knows its place.
<i>Mark Irving :</i> It's got to be relevant to get in the door
In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.
Fares slashed in airline price war
A cutprice airfare war has erupted on the Tasman, and some flights are now as cheap as a cab to the airport.