![<i>Sean D'Souza</i>: Hottest ideas take time to warm up](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Sean D'Souza</i>: Hottest ideas take time to warm up
Ever walked into a cold room on a chilly night?
Ever walked into a cold room on a chilly night?
The Government and Sky Television are both dismissing the need for regulation of video content.
Pernod Ricard threatened to pull its advertising from TVNZ after a vodka ad was placed alongside a story about a schoolboy who drank himself to death.
How many times do you look on a homepage and because of the mass of cluttered information you have no idea where to start?
Gartner estimates that smartphone users will download a shopping 17.7 billion apps - worth US$15bn - this year.
Firm fills the gaps between advertising, design and project management.
You look at the testimonials on your website or brochure and see testimonials. The client looks at the testimonials and sees a mirror. Mirror, mirror on the wall, is this the right product or service for me?
Kiwi tech entrepreneur Derek Handley on his latest venture into mobile advertising.
NZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.
Often people I meet seem genuinely curious about what it's like to work in the advertising industry.
All six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.
An ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians.
I don't want a friend - just a bank that knows its place.