Go with your gut feel a bit more ...

Television watchers will soon see tailored advertisements selected for them according to their viewing habits, post codes and type of household.

Pornography magnate says complaints worth boasting about.

A deal between a market researcher and Fair Go is bad for the consumer watchdog TV programme.

NZ Post has plans to move its directory service Localist to include editorial content such as news.

A study by a New Zealand researcher has shown Christians are less likely to purchase a product if it is advertised in a materialistic or "showy" way.

The Government has appointed the political raconteur and public relations man...

A pizza company has upset people over an advertising campaign that compares its limited-edition hot cross buns to Jesus.

As Larry Page's ascension to the chief executive post this week marks a coming of age for him, Google itself is also coming of age in another way.

The best salespeople are those that ask questions and let the other person open up and talk.

That was Skeptics Society chair Vicki Hyde's response to billboards claiming the world will end on May 21.

Air New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video.

Imagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity.

YouTube is no longer just about building a buzz on emerging artists and new albums. The largest labels are making "millions of dollars a month" from the advertising alongside their videos.

APN News & Media said its New Zealand media business had a solid year in 2010 with revenue growth of 1.7pc and earnings growth of 9.6pc.

Television bosses were in complex talks with advertisers yesterday to bring commercials back into their news schedules.