Latest fromAdvertising
<i>Graham McGregor:</i> Where is your huge 'hidden' market?
Marketing consultant Graham McGregor on how to find new sales opportunities for your business...
<i>Debbie Mayo Smith:</i> Poor service sinks sales
It has been several months since I wrote about customer service. However, I had such a bad experience recently that it's prompted me to write again.
Success: Social media help reach the world
Facebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.
Figures a signal of broadcast TV tuneout
Bad news for the broadcast TV networks ...
Media: Did TVNZ learn nothing from the Paul Henry debacle?
What are the rules for TVNZ journalists making commercial endorsements? asks John Drinnan.
Shelley Bridgeman: At the mercy of infomercials
I'm sure I saw a television advertisement for the Ab Circle Pro one evening recently.
<i>Mark Irving:</i> How research can smother great advertising
Go with your gut feel a bit more ...
Hold the fast forward, this advert's just for you
Television watchers will soon see tailored advertisements selected for them according to their viewing habits, post codes and type of household.
Media: Fair Go deal diminishes brand
A deal between a market researcher and Fair Go is bad for the consumer watchdog TV programme.
NZ Post plans to move into news
NZ Post has plans to move its directory service Localist to include editorial content such as news.
Research reveals link between religion, consumerism
A study by a New Zealand researcher has shown Christians are less likely to purchase a product if it is advertised in a materialistic or "showy" way.
Church 'pushes envelope' with latest billboard
A new billboard outside Auckland's St Matthew-in-the-City aims to prove you can't put all Christians in the same box.
Media: New men at top signal RNZ shake-up
The Government has appointed the political raconteur and public relations man...
Anglicans cross about pizza firm's bun adverts
A pizza company has upset people over an advertising campaign that compares its limited-edition hot cross buns to Jesus.
No Google honeymoon for Larry Page
As Larry Page's ascension to the chief executive post this week marks a coming of age for him, Google itself is also coming of age in another way.
<i>Mark Irving:</i> A simple question can be a powerful tool
The best salespeople are those that ask questions and let the other person open up and talk.
Judgment Day? Yeah, right
That was Skeptics Society chair Vicki Hyde's response to billboards claiming the world will end on May 21.