Latest from Advertising
Flaccid and flabby ads ruled to be misleading
Ads targeting the flaccid and flabby contained misleading and unsubstantiated claims, the Advertising Standards Authority has found.
Why it's best to be friends with Facebook
It's boom time for the site once considered a fad, as tailored online ads take off.
Graham McGregor: The 30-Day Marketing Challenge
Marketing consultant Graham McGregor on how to give your sales a real boost in the next month.
Vodafone misled customers - again
Vodafone has been found guilty of misleading customers through false advertising, less than two months after it was fined over $400,000 for similar offending.
Graham McGregor: How to attract ideal new customers
Marketing consultant Graham McGregor on why 'Special Reports' work so well to attract ideal new customers.
Graham McGregor: The Added Value Dripping Tap
Marketing consultant Graham McGregor on why an ‘added value dripping tap’ works so well to create sales.
Media: Telecom bond with Saatchi faces test
The appointment of marketing boss Jason Paris means the advertising business looks more likely to go to pitch.
Graham McGregor: The Ten Minute Marketing Formula
Marketing consultant Graham McGregor explains the Ten Minute Marketing Formula.
Extra ads after World Cup hakas
Prepare for a Super Bowl-style ad assault during the World Cup as extra ads are fitted in post-haka.