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Kronic ads on youth radio under fire
Station owner defends decision as within the law, but minister says it 'stinks'.

Air NZ brings the Hoff, Lohan on board
Air New Zealand has aligned itself with a troubled Hollywood actress currently under house arrest for theft.

Editorial: Model too old at 21? Think again
"Saphira Tuffery's story is more than a testament to her determination."

<i>Graham McGregor:</i> Where is your huge 'hidden' market?
Marketing consultant Graham McGregor on how to find new sales opportunities for your business...

<i>Debbie Mayo Smith:</i> Poor service sinks sales
It has been several months since I wrote about customer service. However, I had such a bad experience recently that it's prompted me to write again.

Success: Social media help reach the world
Facebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.

Figures a signal of broadcast TV tuneout
Bad news for the broadcast TV networks ...

Media: Did TVNZ learn nothing from the Paul Henry debacle?
What are the rules for TVNZ journalists making commercial endorsements? asks John Drinnan.

Shelley Bridgeman: At the mercy of infomercials
I'm sure I saw a television advertisement for the Ab Circle Pro one evening recently.