Latest fromAdvertising
Vodafone 'sorry' for misleading ads
Vodafone says sorry after being fined $402,375 plus court costs for breaching the Fair Trading Act by misleading customers about the true cost of its mobile internet service. Their actions left at least one customer in tears...
Media: <i>Close Up</i> 'plagiarism' reporter in dispute with TVNZ
The Close Up reporter at the heart of the alleged plagiarism of a US news item...
Mobile phone 'cap' term should be banned, says Aust regulator
Mobile phone companies should be banned from using the term "cap" when advertising deals, an Australian report recommends.
This headline is brought to you by Morgan Spurlock
The guy behind Super Size Me is back with his expose of product-placement. Charlotte Cripps gets the message.
Women call for ban on 'sexist' drink can messages
A call to ban energy drink cans featuring overt sexual messages has been made by the National Council of Women.
Graham McGregor: Do you have high POV?
Marketing consultant Graham McGregor explains how to use POV to increase your sales.
Hell Pizza feels heat of SFO probe
The Serious Fraud Office raided Hell Pizza this week and the Herald on Sunday has learnt more in recent days about the high-profile company's party culture. But the Hell's flamboyant boss insists that they have done nothing wrong
Graham McGregor: What problems do you solve?
The first thing a customer wants is a solution to a problem. The second thing they want is to feel good.
Graham McGregor: What's special about you?
Marketing consultant Graham McGregor talks about how why you need to sell your “special way of doing business”