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![<i>Mark Irving: </i> When advertising becomes a victim to trends](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving: </i> When advertising becomes a victim to trends
As an industry we have to be a little careful that these ads don't become too cool and ironic.
![Quake moves IT execs into rugby clubrooms](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Quake moves IT execs into rugby clubrooms
Software geeks have taken over Christchurch's High School Old Boys rugby club, after the earthquake pushed them out of upmarket CBD offices.
![<i>Graham McGregor:</i> Where is your huge 'hidden' market?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Graham McGregor:</i> Where is your huge 'hidden' market?
Marketing consultant Graham McGregor on how to find new sales opportunities for your business...
![Media: Did TVNZ learn nothing from the Paul Henry debacle?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Media: Did TVNZ learn nothing from the Paul Henry debacle?
What are the rules for TVNZ journalists making commercial endorsements? asks John Drinnan.
![Shelley Bridgeman: At the mercy of infomercials](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Shelley Bridgeman: At the mercy of infomercials
I'm sure I saw a television advertisement for the Ab Circle Pro one evening recently.
![<i>Mark Irving:</i> How research can smother great advertising](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving:</i> How research can smother great advertising
Go with your gut feel a bit more ...
![Media: Fair Go deal diminishes brand](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Media: Fair Go deal diminishes brand
A deal between a market researcher and Fair Go is bad for the consumer watchdog TV programme.
![NZ Post plans to move into news](/pf/resources/images/placeholders/placeholder_l.png?d=793)
NZ Post plans to move into news
NZ Post has plans to move its directory service Localist to include editorial content such as news.
![Research reveals link between religion, consumerism](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Research reveals link between religion, consumerism
A study by a New Zealand researcher has shown Christians are less likely to purchase a product if it is advertised in a materialistic or "showy" way.
![Church 'pushes envelope' with latest billboard](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Church 'pushes envelope' with latest billboard
A new billboard outside Auckland's St Matthew-in-the-City aims to prove you can't put all Christians in the same box.
![Media: New men at top signal RNZ shake-up](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Media: New men at top signal RNZ shake-up
The Government has appointed the political raconteur and public relations man...
![Anglicans cross about pizza firm's bun adverts](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Anglicans cross about pizza firm's bun adverts
A pizza company has upset people over an advertising campaign that compares its limited-edition hot cross buns to Jesus.
![No Google honeymoon for Larry Page](/pf/resources/images/placeholders/placeholder_l.png?d=793)
No Google honeymoon for Larry Page
As Larry Page's ascension to the chief executive post this week marks a coming of age for him, Google itself is also coming of age in another way.
![<i>Mark Irving:</i> A simple question can be a powerful tool](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving:</i> A simple question can be a powerful tool
The best salespeople are those that ask questions and let the other person open up and talk.