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Graham McGregor: The 30-Day Marketing Challenge
Marketing consultant Graham McGregor on how to give your sales a real boost in the next month.
Vodafone misled customers - again
Vodafone has been found guilty of misleading customers through false advertising, less than two months after it was fined over $400,000 for similar offending.
Graham McGregor: How to attract ideal new customers
Marketing consultant Graham McGregor on why 'Special Reports' work so well to attract ideal new customers.
Graham McGregor: The Added Value Dripping Tap
Marketing consultant Graham McGregor on why an ‘added value dripping tap’ works so well to create sales.
Media: Telecom bond with Saatchi faces test
The appointment of marketing boss Jason Paris means the advertising business looks more likely to go to pitch.
Extra ads after World Cup hakas
Prepare for a Super Bowl-style ad assault during the World Cup as extra ads are fitted in post-haka.
Community groups face big costs claim from Masonic Hotel developer
Community groups and the Historic Places Trust face a huge claim for costs from the developer who wants to turn the Masonic Hotel