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Graham McGregor: Three important things at year's end
Marketing consultant Graham McGregor on three important things to do at the end of any year.
Campaign launched to bring tourists back to Bay of Plenty
A new tourism campaign to bring people back to the Bay of Plenty, after the stranding of the Rena, is being planned.
Graham McGregor: Leapfrog marketing
Marketing consultant Graham McGregor on why 'Leap Frog Marketing' is worth considering.
Air NZ kills off controversial puppet Rico (+video)
Rico, Air New Zealand's controversial puppet, has been killed off by Air New Zealand's advertising team.
Graham McGregor: The power of other people's networks
The power of using other people's networks in your marketing...
Qantas Twitter fiasco: 'Getting from A to B without being grounded'
A Qantas social media campaign has crashed and burned, following a backlash from consumers still angry...
Graham McGregor: Creating customers for life
Marketing consultant Graham McGregor on how to create life-time customers and clients for your business.
Graham McGregor: Smile marketing
Marketing consultant Graham McGregor on why 'Smile Marketing' is worth testing in any business.