Latest FromAdvertising
![Graham McGregor: 'What will you change in 2012?'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: 'What will you change in 2012?'
Marketing consultant Graham McGregor on why changing your marketing approach could be a key to improving your sales and profits.
![Drag queen defends 'transphobic' tampon ad](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Drag queen defends 'transphobic' tampon ad
Sandee Crack says the Libra tampon ad has led to "dragphobia" among members of the transgender community.
![Shelley Bridgeman: The cost of cheap humour in tampon ad](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Shelley Bridgeman: The cost of cheap humour in tampon ad
The latest tampon advertisement has drawn more gasps than laughs by spotlighting a vulnerable group of people in society who suffer from gender dissonance.
![Graham McGregor: Three important things at year's end](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Three important things at year's end
Marketing consultant Graham McGregor on three important things to do at the end of any year.
![Campaign launched to bring tourists back to Bay of Plenty](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Campaign launched to bring tourists back to Bay of Plenty
A new tourism campaign to bring people back to the Bay of Plenty, after the stranding of the Rena, is being planned.
![Graham McGregor: Leapfrog marketing](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Leapfrog marketing
Marketing consultant Graham McGregor on why 'Leap Frog Marketing' is worth considering.
![Air NZ kills off controversial puppet Rico (+video)](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Air NZ kills off controversial puppet Rico (+video)
Rico, Air New Zealand's controversial puppet, has been killed off by Air New Zealand's advertising team.
![Graham McGregor: The power of other people's networks](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: The power of other people's networks
The power of using other people's networks in your marketing...
![Qantas Twitter fiasco: 'Getting from A to B without being grounded'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Qantas Twitter fiasco: 'Getting from A to B without being grounded'
A Qantas social media campaign has crashed and burned, following a backlash from consumers still angry...
![Graham McGregor: Creating customers for life](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Creating customers for life
Marketing consultant Graham McGregor on how to create life-time customers and clients for your business.