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Graham McGregor: Removing sales obstacles
Why removing even one sales obstacle can be a simple way to increase your sales.
Graham McGregor: Marketing lessons from a taxi driver
Marketing Consultant Graham McGregor on how you can pick up great marketing ideas in unlikely places.
Graham McGregor: The power of first and last impressions
Marketing consultant Graham McGregor on two key critical areas our customers judge us on.
Graham McGregor: Help your customers get what they really want
Marketing consultant Graham McGregor on why you should be a 'sales detective' and find out what your customers really want...
Graham McGregor: How to use stories to make more sales
Marketing consultant Graham McGregor on the power of stories to increase sales.
Piri Weepu's baby bottle advert ban
Images of All Black Piri Weepu bottle-feeding his baby were cut after protests by breastfeeding crusaders.