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![Graham McGregor: Help your customers get what they really want](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Help your customers get what they really want
Marketing consultant Graham McGregor on why you should be a 'sales detective' and find out what your customers really want...
![Graham McGregor: How to use stories to make more sales](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How to use stories to make more sales
Marketing consultant Graham McGregor on the power of stories to increase sales.
![Piri Weepu's baby bottle advert ban](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Piri Weepu's baby bottle advert ban
Images of All Black Piri Weepu bottle-feeding his baby were cut after protests by breastfeeding crusaders.
![Misleading product labels are being whitewashed 'green'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Misleading product labels are being whitewashed 'green'
Eco-friendly labels are becoming more ubiquitous, but they may be misleading.
![Bikes bring more money than wood from Rotorua forest](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Bikes bring more money than wood from Rotorua forest
The economic value of mountainbiking in Rotorua's Whakarewarewa Forest has been estimated at five times its annual timber revenue.
![Graham McGregor: How to work less and sell more in 2012](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How to work less and sell more in 2012
Marketing consultant Graham McGregor on how to explode your sales and profits in 2012 without working harder...