Latest from Advertising

Crying dudes not sexist - BSA
In recent rulings, the Advertising Standards Complaints Board (ASCB) decided there was a lack of evidence to support some complaints.

Onus on makers to prove claims
Misleading nutrition and health claims about food will be stopped under new regulations on labelling.

Fast-food giant pays in vouchers
An angry fast food worker says McDonald's offered him a $100 voucher, instead of paying him, to work on a film shoot for an advertisement.

Obesity gobbles up health dollars
New Zealand's weight problem is gobbling up more than 4 per cent of what we spend on health care, according to a study out today.

Facebook: Stars in bogus ads
TVNZ has complained to Facebook after the publication of weight-loss ads using stars such as Petra Bagust, Toni Street and Shavaughn Ruakere.

Media: SPCA joins with Jackson
Peter Jackson is said to be enthusiastic about monitoring off-set conditions for animals used in film productions, writes John Drinnan.

Networks to turn down loud ads
All New Zealand television networks are toning down their shouting commercials in response to viewer complaints, with TVNZ adopting the new standards from Sunday.

Kiwi backdrop for tear-jerking ad
For some out-of-season snow, British department store John Lewis looked to NZ to provide the appropriate backdrop to enchant customers.

Donna Wyatt: Breast cancer doesn't need pink hue
Concerns have been raised about "pinkwashing" and the commodification of breast cancer in the United States, writes Donna Wyatt.

Entrepreneur hopes start-up will lead the way
Derek Handley hopes his latest start-up will become a blueprint for companies looking to raise up to $5 million of capital.

Media: TV3 wins US election battle
"In my opinion, if you relied on free to air television, TV3's local coverage of the US election was better," writes John Drinnan.

It all ads up - tips to make your advertising pay off
It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

Weight-loss patch ad complaints upheld
A complaint against an ad for a weight-loss "patch" which claimed to "aid in weight loss with no exercise and while eating as much as you want" has been upheld

Costly campaign fails to wake up drivers
A multimillion-dollar advertising campaign aimed at reducing the number of fatigued drivers involved in serious or fatal crashes is failing to make any difference.