Latest from Advertising

12 Questions: David Walden
I bought a wee Dale Frank [Australian painter] and we went on holiday to Spain and France. I'm certainly not rolling in it but we won't starve.

Outrageous Fortune offspring
TV blogger Paul Casserly reviews the slew of new shows featuring former Outrageous Fortune cast members.

Ad legend departs in shake-up
Adland faces a shake-up with key admen coming and going from creative agency Whybin\TBWA - the agency which holds the Tourism New Zealand 100 per cent Pure account.

Small business: Brand experts rework their firm
It is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.

Let's unite to challenge fat mantra
Part of Coca-Cola's business strategy is to build brand loyalty and trust in a highly publicised and philanthropic manner - and to a captive audience, writes Darren Powell.

Rebranding of mineral water brings strong growth
Kiwis have been imbibing it since 1987, but the boss of Kiwi herbal mineral water brand Ch'i says the firm still has plenty of scope for growth.

Exit leaves TVNZ news in lurch
Former Close Up presenter Mark Sainsbury says he holds no resentment against Ross Dagan, who resigned on Tuesday, eight weeks after killing his show and TVNZ career.

Top tech trends for 2013
A forecast of the major global technology trends to look out for in 2013, according to Deloitte.

Poll: We're only 80% pure
Just over one in 10 Kiwis believe New Zealand can claim to be 100 per cent pure, fanning the flames on the debate about how "clean and green" we really are.

Fun in sun and snow
Claudia Batten seems more like a Mad Men character than an expat Kiwi. The Wellingtonian's career began in law.

Crying dudes not sexist - BSA
In recent rulings, the Advertising Standards Complaints Board (ASCB) decided there was a lack of evidence to support some complaints.