Latest from Advertising

Dita De Boni: 100 pure, 99 compliant

A trio of advertising suits from M&C Saatchi sat on a plane one day, heading for Queenstown, and when they were handed a container labelled "Pure New Zealand Water", came up with one of the most enduring ad/marketing campaigns ever.

Peter Bromhead: Rebranding NZ

When the discreet request arrived, commissioning me to rebrand New Zealand's international image, I had to ask myself, am I the right man for the job?

Graham McGregor: Getting ideas from other people

Cannabis drivers told to wise up

A new ad campaign is targeting "sensible stoners" who falsely believe smoking cannabis makes them more focused behind the wheel.

We're trapped in a net, says ad pioneer

Personal computers, the internet and mobile phones have transformed office work, but not for the better, says Bob Harvey.

July ads could finally mean jobs growth - economist

Big jump in online advertising spend

Nike commits cultural faux pas

Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".

Gavin de Malmanche: Extra names will baffle tourists

Branding countries is just as important as branding consumer products.

Graham McGregor: What is your memorable message?

Brands matter little to Kiwi shoppers

Shop's Facebook post made fun of people with Down syndrome

Live chat: Kids' advertising

Kids up to the minute with brands

Year 6 children at Willowbank School don't just know their brands - they know which brands go with each sport, age group and gender.

TV advertising - parents' fears

Sixty per cent of parents of Kiwi preschoolers are concerned at the amount of TV advertising targeting their children, a study has found.

Spotlight on selling to our kids

Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.