It's imperative for business owners to know what their brand is, rather than just what their business is.

A popular Kiwi expression is at the heart of a million-dollar campaign to discourage binge drinking, which starts today.

Periodically someone or something is described as a national treasure.

Kiwis have the chance to fundraise for charity by donating their computer screen space to be used for ads.

US soft drinks company PepsiCo have withdrawn an advert amid claims it is "arguably the most racist commercial in history" and glorifies violence against women.

"Are tobacco companies entitled to the same protection offered by New Zealand law as any other business?" asks Sebastien Aymeric.

A preen-off between a drag queen and a young woman has fallen foul of viewers and advertising watchdogs alike, causing greater offence than any other advert last year.

If the X Factor website were a contestant on a TV talent show, it would face a humiliating exit in the first round, writes Toby Manhire.

A complaint about an anti-gay marriage brochure, criticised as being "extraordinarily offensive", has been dismissed by the country's advertising watchdog.

American-style attack ads that liken cigarettes to children's food treats spiked with shards of sharp glass are being promoted as an effective way to further reduce smoking in New Zealand.

Air New Zealand's exposure in China will be boosted in a leading Chinese reality show You Are The One.

New Zealand's top advertising agencies have joined business groups and the Unite union in a campaign against the Government's proposal to tax employee carparks.

Watching television while simultaneously browsing the net on a smartphone, tablet or laptop is becoming the new norm in New Zealand living rooms, according to Google.

TS Eliot once said, "Humankind cannot bear very much reality". But I'm not sure that he read a real estate advertising section, says Deborah Hill Cone.

Pedants are among the least loved minorities in any society; it's not their belief that they know better than the rest of us - it's the delight with which they tell us so.

Alcohol advertising is so seamlessly blended into social media and smartphone technology that government will struggle to regulate it, a researcher says.

A block of state housing land for sale in Sandringham is ripe for a townhouse development that could net a developer $28 million, a property expert has predicted.

A new craft beer by Lion has been banned by a retailer because its advertising material is "an insult to a great industry".