Icebreaker founder Jeremy Moon talks about starting a brand from scratch.

Many years ago I wrote a booklet called 'The 7 biggest mistakes that salespeople make and how to stop them losing you sales every week.'

It is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.

Telecom has made a radical shift in the way it buys advertising in the media. New Zealand's biggest advertiser spends about $25 million, an advertising industry source said, though the exact figure could not be verified at print time.

Former Close Up presenter Mark Sainsbury says he holds no resentment against Ross Dagan, who resigned on Tuesday, eight weeks after killing his show and TVNZ career.

A forecast of the major global technology trends to look out for in 2013, according to Deloitte.

Just over one in 10 Kiwis believe New Zealand can claim to be 100 per cent pure, fanning the flames on the debate about how "clean and green" we really are.

Claudia Batten seems more like a Mad Men character than an expat Kiwi. The Wellingtonian's career began in law.

In recent rulings, the Advertising Standards Complaints Board (ASCB) decided there was a lack of evidence to support some complaints.

Misleading nutrition and health claims about food will be stopped under new regulations on labelling.

An angry fast food worker says McDonald's offered him a $100 voucher, instead of paying him, to work on a film shoot for an advertisement.