Just over one in 10 Kiwis believe New Zealand can claim to be 100 per cent pure, fanning the flames on the debate about how "clean and green" we really are.

Claudia Batten seems more like a Mad Men character than an expat Kiwi. The Wellingtonian's career began in law.

In recent rulings, the Advertising Standards Complaints Board (ASCB) decided there was a lack of evidence to support some complaints.

An angry fast food worker says McDonald's offered him a $100 voucher, instead of paying him, to work on a film shoot for an advertisement.

New Zealand's weight problem is gobbling up more than 4 per cent of what we spend on health care, according to a study out today.

Television New Zealand is to run more phony news stories under its The Extra Mile advertorial brand next year, writes John Drinnan.

Blogger Shelley Bridgeman digs a little deeper in to the latest Coke campaign personalising bottles.

TVNZ has complained to Facebook after the publication of weight-loss ads using stars such as Petra Bagust, Toni Street and Shavaughn Ruakere.

All New Zealand television networks are toning down their shouting commercials in response to viewer complaints, with TVNZ adopting the new standards from Sunday.

Using three blonde playmates to market a New Zealand menswear brand has been labelled "obvious", "cheap" and "sexist".

For some out-of-season snow, British department store John Lewis looked to NZ to provide the appropriate backdrop to enchant customers.

It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

Concerns have been raised about "pinkwashing" and the commodification of breast cancer in the United States, writes Donna Wyatt.

Derek Handley hopes his latest start-up will become a blueprint for companies looking to raise up to $5 million of capital.