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Plain packaging for cigarettes a legal minefield
Prime Minister John Key says he is expecting legal challenges if the Government goes ahead with a plan to introduce plain packaging for cigarettes.
British actor Blessed to front new ASB ads
British actor Brian Blessed has been picked as the new look of the ASB Bank.
Coco Mademoiselle: The Film - CHANEL
COCO MADEMOISELLE is here again, beautiful, independent and mischievous. With Keira Knightley and Alberto Ammann, directed by Joe Wright. Soundtrack : "It's a man's man's man's world" (James Brown, Betty Newsome), performed by Joss Stone. Courtesy: YouTube/CHANEL
Ad legend departs in shake-up
Adland faces a shake-up with key admen coming and going from creative agency Whybin\TBWA - the agency which holds the Tourism New Zealand 100 per cent Pure account.
Small business: Jeremy Moon - starting Icebreaker
Icebreaker founder Jeremy Moon talks about starting a brand from scratch.
Graham McGregor: The value of 'good enough' marketing
Many years ago I wrote a booklet called 'The 7 biggest mistakes that salespeople make and how to stop them losing you sales every week.'
Small business: Brand experts rework their firm
It is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.
Let's unite to challenge fat mantra
Part of Coca-Cola's business strategy is to build brand loyalty and trust in a highly publicised and philanthropic manner - and to a captive audience, writes Darren Powell.
Rebranding of mineral water brings strong growth
Kiwis have been imbibing it since 1987, but the boss of Kiwi herbal mineral water brand Ch'i says the firm still has plenty of scope for growth.
Telecom drops media agency
Telecom has made a radical shift in the way it buys advertising in the media. New Zealand's biggest advertiser spends about $25 million, an advertising industry source said, though the exact figure could not be verified at print time.
Exit leaves TVNZ news in lurch
Former Close Up presenter Mark Sainsbury says he holds no resentment against Ross Dagan, who resigned on Tuesday, eight weeks after killing his show and TVNZ career.
Top tech trends for 2013
A forecast of the major global technology trends to look out for in 2013, according to Deloitte.