Mike Cooper: Aggressive stance needed when challenging a big player
How do you get people to try a new food product that is up against a big player?
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Firms unfazed by risk from social media
Few top businesspeople in this country think social networks such as Twitter and Facebook place their firms' reputations at risk, new research suggests.
Jill Brinsdon: Most powerful brands work from the inside of a firm out
It's imperative for business owners to know what their brand is, rather than just what their business is.
'Yeah, nah' - it's the no-binge ad
A popular Kiwi expression is at the heart of a million-dollar campaign to discourage binge drinking, which starts today.
Bob Jones: Wowserism good fun - yeah right
Periodically someone or something is described as a national treasure.
Fundraising with desktop ads
Kiwis have the chance to fundraise for charity by donating their computer screen space to be used for ads.
Is this the most racist ad ever?
US soft drinks company PepsiCo have withdrawn an advert amid claims it is "arguably the most racist commercial in history" and glorifies violence against women.
But wait, there's even more ads
Television networks are increasingly opening up their uneconomic off-peak hours to long-form TV commercials, turning 2013 into the Year of the Infomercial.
Sebastien Aymeric: Tobacco industry's plain packaging fight a lost cause
"Are tobacco companies entitled to the same protection offered by New Zealand law as any other business?" asks Sebastien Aymeric.
Tampon advert caused most offence
A preen-off between a drag queen and a young woman has fallen foul of viewers and advertising watchdogs alike, causing greater offence than any other advert last year.
Toby Manhire: Public funds shouldn't line Simon Cowell's pockets
If the X Factor website were a contestant on a TV talent show, it would face a humiliating exit in the first round, writes Toby Manhire.
Family First's 'offensive' flyer ruled okay
A complaint about an anti-gay marriage brochure, criticised as being "extraordinarily offensive", has been dismissed by the country's advertising watchdog.
NZ push for anti-smoking ads
American-style attack ads that liken cigarettes to children's food treats spiked with shards of sharp glass are being promoted as an effective way to further reduce smoking in New Zealand.
Reality show to boost Air NZ's profile in China
Air New Zealand's exposure in China will be boosted in a leading Chinese reality show You Are The One.
Graham McGregor: Problem-solving marketing
What common problems does my product or service solve for my customer?
Ad agencies join anti-carpark tax lobby
New Zealand's top advertising agencies have joined business groups and the Unite union in a campaign against the Government's proposal to tax employee carparks.
Kiwis doubling up on screen time
Watching television while simultaneously browsing the net on a smartphone, tablet or laptop is becoming the new norm in New Zealand living rooms, according to Google.
Deborah Hill Cone: Wise up and step away from the property porn
TS Eliot once said, "Humankind cannot bear very much reality". But I'm not sure that he read a real estate advertising section, says Deborah Hill Cone.
Paul Little: Literally terrified by soap
Pedants are among the least loved minorities in any society; it's not their belief that they know better than the rest of us - it's the delight with which they tell us so.
Alcohol 'hard to regulate on social media'
Alcohol advertising is so seamlessly blended into social media and smartphone technology that government will struggle to regulate it, a researcher says.