A complaint about an anti-gay marriage brochure, criticised as being "extraordinarily offensive", has been dismissed by the country's advertising watchdog.

American-style attack ads that liken cigarettes to children's food treats spiked with shards of sharp glass are being promoted as an effective way to further reduce smoking in New Zealand.

Air New Zealand's exposure in China will be boosted in a leading Chinese reality show You Are The One.

What common problems does my product or service solve for my customer?

New Zealand's top advertising agencies have joined business groups and the Unite union in a campaign against the Government's proposal to tax employee carparks.

TS Eliot once said, "Humankind cannot bear very much reality". But I'm not sure that he read a real estate advertising section, says Deborah Hill Cone.

Pedants are among the least loved minorities in any society; it's not their belief that they know better than the rest of us - it's the delight with which they tell us so.

Alcohol advertising is so seamlessly blended into social media and smartphone technology that government will struggle to regulate it, a researcher says.

A block of state housing land for sale in Sandringham is ripe for a townhouse development that could net a developer $28 million, a property expert has predicted.

A new craft beer by Lion has been banned by a retailer because its advertising material is "an insult to a great industry".

Would small business professionalism benefit from adoption of a corporate culture?

Paul Casserly surveys the most depressing and bad ads on TV and hails the lone mouse taking them on.

Staff at women's clothing retailer Suzanne Grae are blaming the fashion brand's failure to gain traction in New Zealand on insufficient marketing and poorly performing stores in the big cities.

The boy who has featured in the shave-your-head-for-cancer campaign since 2011 is in remission from his serious blood disease.

Telecom is promoting generalised technology tips in an advertising campaign that could be as useful to Vodafone or 2degrees customers as its own customers.

Espressoworkz sells automatic espresso machines and coffee beans to offices. It owns NZ roasted coffee range Eden Coffee plus has strong wholesale and retail business lines to compliment its office business.

The world knows us not only as New Zealand, but also as Aotearoa, the land of the long white cloud, Godzone, or - more recently - Middle-earth.

New Zealand has become the second country in the world to approve plain cigarette packets.

The Government is expecting legal challenges over plain cigarette packaging and has warned they could cost taxpayers up to $6 million.