Vodafone says it will defend its new advertising campaign after rival Telecom applied for a High Court injunction.

Branding countries is just as important as branding consumer products.

Sixty per cent of parents of Kiwi preschoolers are concerned at the amount of TV advertising targeting their children, a study has found.

Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.

Year 6 children at Willowbank School don't just know their brands - they know which brands go with each sport, age group and gender.

Brand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.

Billboard company APN Outdoor yesterday flicked the switch on the Auckland central business district's first digital advertising billboard.

Sky Sport has copped angry feedback from viewers annoyed over two screening errors during the All Blacks versus France test on Saturday night.

Here are two ways to hire a rainmaker that could be worth testing in your own business ..

Advertising veteran and global chief executive of Saatchi & Saatchi Kevin Roberts has been made Companion of the New Zealand Order of Merit.

Plain tobacco packaging doesn't slow down transaction times for retailers, according to a study supported by anti-smoking groups.

The former director and owner of an Auckland media agency is facing 23 deception and dishonesty charges laid by the Serious Fraud Office.

Abercrombie & Fitch's over-the-top branding is being shunned by the cool kids it creates clothing for/

The Radio Network's revamp of Radio Hauraki has encouraged chief executive Jane Hastings to pump up the volume for its other stations.

The Warehouse is about to embark on a radical new expansion strategy using television.