Beauty giant Dove has been forced to take an advertisement for its shampoo off television screens after it was deemed misleading to viewers.

New Zealand tech companies are taking an "inefficient spear-fishing approach" to marketing, says a new study.

Bob Jones is gobsmacked at the actions of Wayne and Sharon, who set up a website aimed at swapping goods.

Twitter has announced, in a tweet, that it has submitted papers for a stock offering, the most hotly anticipated in the tech sector since Facebook's last year.

TV viewers love reality shows - and so do advertisers. That is because the line between paid, scripted product placement and authentic 'real' content is getting harder for viewers to spot.

The use of television "on demand" services has been increasing, but viewers are still watching traditional "live" TV - and with it, TV advertisements, a report shows.

When the discreet request arrived, commissioning me to rebrand New Zealand's international image, I had to ask myself, am I the right man for the job?

A trio of advertising suits from M&C Saatchi sat on a plane one day, heading for Queenstown, and when they were handed a container labelled "Pure New Zealand Water", came up with one of the most enduring ad/marketing campaigns ever.

A new ad campaign is targeting "sensible stoners" who falsely believe smoking cannabis makes them more focused behind the wheel.

Personal computers, the internet and mobile phones have transformed office work, but not for the better, says Bob Harvey.

Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".

Telecom and Vodafone's stoush over an allegedly misleading ad campaign is scheduled to go before a High Court judge in a fortnight.