UK blocks airbrushed ad that runs in NZ
An advertisement for a moisturising cream used in New Zealand has been banned in Britain after authorities ruled lines and age spots on a model's face had been airbrushed.
An advertisement for a moisturising cream used in New Zealand has been banned in Britain after authorities ruled lines and age spots on a model's face had been airbrushed.
The use of television "on demand" services has been increasing, but viewers are still watching traditional "live" TV - and with it, TV advertisements, a report shows.
When the discreet request arrived, commissioning me to rebrand New Zealand's international image, I had to ask myself, am I the right man for the job?
A trio of advertising suits from M&C Saatchi sat on a plane one day, heading for Queenstown, and when they were handed a container labelled "Pure New Zealand Water", came up with one of the most enduring ad/marketing campaigns ever.
A new ad campaign is targeting "sensible stoners" who falsely believe smoking cannabis makes them more focused behind the wheel.
Personal computers, the internet and mobile phones have transformed office work, but not for the better, says Bob Harvey.
Telecom and Vodafone's stoush over an allegedly misleading ad campaign is scheduled to go before a High Court judge in a fortnight.
Vodafone says it will defend its new advertising campaign after rival Telecom applied for a High Court injunction.
Year 6 children at Willowbank School don't just know their brands - they know which brands go with each sport, age group and gender.
Sixty per cent of parents of Kiwi preschoolers are concerned at the amount of TV advertising targeting their children, a study has found.
Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.
Brand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.
Billboard company APN Outdoor yesterday flicked the switch on the Auckland central business district's first digital advertising billboard.
Sky Sport has copped angry feedback from viewers annoyed over two screening errors during the All Blacks versus France test on Saturday night.