Back in 1893, it seemed a bright idea for putting your product's name before thousands of customers.

Today, Telecom becomes Spark. But as Hamish Fletcher reports, transforming the phone company is going to require much more than a name change.

Whiskas has won the first round of a legal cat fight with the maker of Purina pet food.

Mumbai's towering billboards are a physical hurdle preventing Air India from reaching its potential on what should be one of its most lucrative routes.

TVNZ has joined Sky TV in banning Slingshot's latest ads promoting the ISP's 'Global Mode service.'

The former The X-Files star features in a new promo for Siberian Crown, in which the New York native muses about how different his life would be if he had been born in Russia.

Graham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.

The widow of How Bizarre singer Pauly Fuemana will pursue German car giant Audi over what she believes is unauthorised use of his work in a television ad.

First there was the blind date. Then things progressed to clandestine meetings between adman Ben Goodale and his suitor. All along, his wife knew what was happening.

Kleenex Cottonelle's new television commercial certainly caught my attention.

Whiskas says its claims about the amount of protein in its cat biscuits are clear and unambiguous in the face of a rival's accusations they are misleading.

Underage drinkers in America - those between 18 and 20 - are more heavily exposed to printed alcohol advertisements than any other age group, according to a new study.

Google have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.

One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.

A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.

The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.

A German breeder of Arabian horses is selling her large farm south of Auckland.

I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.

A popular beauty chain's use of a near-naked male model in a provocative ad campaign highlights a double standard in advertising, says an expert in gender equality.