Editorial: Ball now in RadioLive's court after ad stampede
With good reason, companies have always been sensitive about protecting the good name of their brands. But now more than ever, judging by the stampede from RadioLive.
With good reason, companies have always been sensitive about protecting the good name of their brands. But now more than ever, judging by the stampede from RadioLive.
You operate in an industry popularly perceived to be in decline - how do you keep going?
They said “men can eat yoghurt, as long as it’s thick and chunky and built to tame a man’s hunger”. The only trouble was the men didn’t believe it.
APN News & Media, which publishes the New Zealand Herald newspaper, has agreed to sell its stake in an outdoor advertising joint venture with Quadrant Private Equity for some A$69 million.
An ad accused of racism for portraying Maori as cannibals has been cleared by the advertising watchdog.
Internet giant's plan to further dominate advertising brings privacy issues to fore, writes Rob Livingstone.
Beauty giant Dove has been forced to take an advertisement for its shampoo off television screens after it was deemed misleading to viewers.
New Zealand tech companies are taking an "inefficient spear-fishing approach" to marketing, says a new study.
Twitter has announced, in a tweet, that it has submitted papers for a stock offering, the most hotly anticipated in the tech sector since Facebook's last year.
TV viewers love reality shows - and so do advertisers. That is because the line between paid, scripted product placement and authentic 'real' content is getting harder for viewers to spot.