Latest from Advertising

John Drinnan: SkyCity deals a mixed message

SkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.

Opinion: Are race-based ads ok?

Some readers were less concerned about the impact of Quitline’s crayon ad on children and more worried about the race-based stereotypes it was propagating.

Shelley Bridgeman: Does this ad encourage kids to smoke?

Quitline is running an ad depicting little children pretending to "smoke" their crayons, writes Shelley Bridgeman. Aimed at adults, yes. But what of the longer term effects?

Samsung takes Google challenger to TVs

Editorial: Liquor forum clampdown over the top

The Government has quickly distanced itself from the report of the Ministerial Forum on Alcohol Advertising and Sponsorship.

Sports hit back at ad rule proposals

The All Blacks, Warriors and the Black Caps say proposed changes to alcohol sponsorship and advertising would threaten the sustainability of their codes at nearly every level.

23pc of web video ad views come from robots

Computers being remotely operated by hackers account for almost one in four views of digital video ads worldwide.

Fooled by 'Not Beersies'....

The 'Not Beersies' TV advert which promotes drinking water instead of alcohol fooled one viewer who complained that it was being shown too early.

John Drinnan: Radio rivals play a pricey game

The world is going digital, but MediaWorks and NZME. are still spending millions of dollars on ye olde radio frequencies.

Seminar for digital marketing catch-up

New Zealand is catching up with other countries co-ordinating growth in technology with the marketing sector, say the organisers of AdTech.

Fancy some feet-crushed wine?

Graham Norton crushed a barrel of grapes with his bare feet recently to help Kiwi firm Invivo Wines make a special sauvignon blanc bearing his name.

Sign rules hit houses, Xmas

New restrictions proposed for signs advertising everything from house sales to prostitution have been contested at an Auckland Council hearing.

Game is 'one big advertisement'

Some of the country's biggest brands have found a new way to hammer their corporate message home - a board game aimed at young families.

Karl Puschmann: Fair Go's ad awards are TV's biggest sellout

It flummoxes me how people can have a favourite ad, writes Karl Puschman. That's like saying you have a favourite seeping, infected pustule.

'Highly sexualised' gun shop advert taken down

This is your Hobbit speaking

The cast of The Hobbit star in the latest Air New Zealand safety video, released today.

Barbie's popularity nose-dives

Barbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base.

Bob Jones: Poseurs take us all for suckers

In the 1950s a Wellington student, later to become an accounting profession stalwart, paid his way through university via newspaper advertisements, writes Bob Jones.