LifestyleBarbie ad features a boy for the first time (+video)Global fashion house Moschino has made a Barbie, but that's not what sparked interest in the ad announcing her arrival.18 Nov 11:00 PM
BusinessHoliday ads are moving online - away from TVGoogle and other digital ad spaces argue that one of TV's biggest selling points, its vast and undiscriminating sway, is also its fatal weakness.18 Nov 05:45 PM
BusinessWhy beer is ditching the bikinisBeer companies have come under fire for their marketing campaigns.15 Nov 11:35 PM
SharesSnakk Media is second to list on NXTSnakk Media became the second firm to list on the NXT market after the advertising company shifted its listing to the new exchange from the NZAX.05 Nov 04:00 PM
OpinionJohn DrinnanJohn Drinnan: MySky expansion on the waySport, movie fans to benefit as Sky combats its cheaper online rivals, writes John Drinnan. The upgrade will be made by downloading apps, or using new set-top boxes where necessary.15 Oct 09:45 PM
Business'You're huge. We will never forget you'Tears and tributes flowed for the larger than life ad man David 'Devo' Walden at his funeral that was held at Parnell's Holy Trinity Cathedral today.08 Oct 01:57 AM
Media and marketingMedia rivals join forces in new local ad exchangeNZ's big media players have formed a new advertising exchange.07 Oct 09:30 PM
New ZealandTourism NZ video pulled from YouTubeTourism NZ has confirmed a promotional video has been indefinitely pulled off the internet after it featured a campervan driving on the wrong side of the road.05 Oct 04:43 AM
Business'Goldstein' mastermind Walden diesDavid Walden, the driving force behind some memorable advertising campaigns, has died.03 Oct 12:26 PM
Media and marketingWhy the ad-blocking arms race will never endThe discussion of the looming apocalypse for ad-dependent publishers has been impossible to avoid.24 Sep 02:45 AM
BusinessI scream for Richie McThawRichie McThaw is touching down at an icecream van near you.19 Sep 05:00 PM
Business'Hybrid' tipped to boost TVNZ revenueTVNZ has unveiled a new initiative that merges entertainment and branded content and should provide more revenue from its "On Demand" site.16 Sep 03:00 AM
New ZealandLegitimacy of drug ads questionedSome drug advertisement claims pitched at New Zealand doctors offer no supporting evidence, a new study warns.03 Sep 05:00 PM
OpinionNZ's best PSA adsNZ On Screen's Nicky Harrop looks back at how public service announcements have been portrayed on Kiwi TV screens and in films.21 Aug 09:30 PM
OpinionPeter Bromhead: A Stirling solutionWith the axe poised over this column, Peter Bromhead has been pondering how to reboot his career in a shrinking economy.20 Aug 05:00 PM
BusinessSex doesn't sell after all, study findsSex doesn't sell after all, reveals a study published by the academic journal Psychological Bulletin.19 Aug 08:10 PM
BusinessHealth warning over Kim's InstagramIt seemed like the perfect combination: a pregnant A-list celebrity and a newly approved morning sickness medication.17 Aug 11:37 PM
OpinionGraham McGregorGraham McGregor: How to get customers to choose your businessMarketing commentator Graham McGregor says memorable points of difference can help ensure customers return.17 Aug 09:30 PM
BusinessLessons from Kim Kardashian's drug adThe FDA's harshly-worded letter to the firm that paid Kim K to tweet about its morning sickness drug is a reminder that even on the wild west of the Web, there are rules.15 Aug 12:00 AM
BusinessAd-blocking on the riseAd blockers are growing in popularity, and that could be a big problem for any business that relies on online advertising to pay the bills.12 Aug 03:00 AM
BusinessChallenges sped up innovation for firmChris Pescott says he knew he wanted to run his own business, and so at 23 he started Perceptive Research.09 Aug 05:00 PM
New ZealandTaxi driver ad complaints not upheldComplaints about an advertisement that features an Asian taxi driver called Edward giving advice on how to get discounts for fuel have not been upheld.05 Aug 05:47 AM
OpinionGraham McGregorGraham McGregor: Find a better way to sellIt could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.03 Aug 07:30 PM
OpinionBella Katz: More bang than whimper in Australia pleaseKiwi companies in Australia need to put more into advertising, writes Bella Katz.29 Jul 02:30 AM
Lifestyle'Why is she running in this?'A bikini-clad model in the latest ad campaign for upmarket US baby stroller company Bugaboo has caused a stir amongst mums.27 Jul 01:55 AM
OpinionGraham McGregorHow to create a Profitable Competitive AdvantageGraham McGregor's weekly marketing tips on how to improve your business.13 Jul 10:30 PM
New ZealandCompany misled customers over tax payment claimsA television advertisement for a tax refund company has been found to have misled its customers into believing 90 per cent of Kiwis overpay their taxes.12 Jul 04:12 AM
New ZealandBurger chain rebuked for bad languageA complaint against Burger Fuel has been upheld in part by the Advertising Standards Authority because of bad language used on a billboard.12 Jul 03:21 AM
LifestyleCosmetics ad featuring Helen Mirren cleared of touch-up complaintsAds for L'Oreal moisturiser featuring actress Dame Helen Mirren have been cleared following a complaint that claimed post-production editing had enhanced her appearance.08 Jul 02:55 AM
LifestyleFitness giant defends ‘model’ adLorna Jane's ad for a "receptionist/fit model" to carry out administrative duties as well as help the design team fit garments caused outrage.08 Jul 01:15 AM
OpinionGraham McGregorOnline resources to improve your marketing activitiesGraham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.06 Jul 08:30 PM
