Latest fromAdvertising
Fur flying in cat food case
Whiskas says its claims about the amount of protein in its cat biscuits are clear and unambiguous in the face of a rival's accusations they are misleading.
Are US alcohol brands targeting underage youth?
Underage drinkers in America - those between 18 and 20 - are more heavily exposed to printed alcohol advertisements than any other age group, according to a new study.
Cat food fight: 'Smoke & mirrors'
Claims on packets of Whiskas cat biscuits are misleading and create "a smoke and mirrors effect", the lawyer for a competing pet food maker has told the High Court.
Google announce unlimited cloud storage
Google have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.
Graham McGregor: How 'word of mouth' marketing works
One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.
The real value of online ads? Maybe not much
A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.
Butter vs margarine - the 100 year war
The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.
Prime $13m coastal land on market
A German breeder of Arabian horses is selling her large farm south of Auckland.
Graham McGregor: How to use LinkedIn effectively
I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.
Image has women steamed up
A popular beauty chain's use of a near-naked male model in a provocative ad campaign highlights a double standard in advertising, says an expert in gender equality.
Cameron complaint KOs TV ad
A Sky Television advertisement promoting the July 5 boxing fight between heavyweight star Joseph Parker and United States veteran Brian Minto was pulled.
RSA anger at 'tongue-in-cheek' radio ad
An upmarket Auckland bar has been accused of making "untrue and defamatory statements", after an ad campaign poking fun at the RSA's food.
John Drinnan: Digital future? It's arrived
An annual outlook on the media and entertainment industry says we're in a new era, where Kiwi consumers no longer differentiate between the traditional and the digital., writes John Drinnan.
Media's 'age of digital normal'
The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.
Doctors want to cut flow of liquor money in Kiwi sport
The Medical Association is calling for a ban on all liquor industry sponsorship of sports and youth events and backs a proposal to ban alcohol ads on TV and radio.
John Drinnan: News - TVNZ doesn't get it
Television New Zealand is adamant the scrapping of up to 12 journalists' jobs because of cuts at 20/20 is not linked to an expensive makeover, writes John Drinnan.
Ribena caught out again
Drinks maker Ribena has again been caught out, this time in the UK, for making misleading claims in advertising.
Death of the infomercial?
The low odds of success and the growing cost are shutting off infomercials to anyone other than the leading direct response televison marketers and major brands.