Latest fromAdvertising

Condom ad 'wrong time'
TVNZ has apologised for airing a condom ad that features a woman talking about her sexual enjoyment during a film about one of New Zealand's most high-profile rape trials.

Innovative stamp ads lacked sticking power
Back in 1893, it seemed a bright idea for putting your product's name before thousands of customers.

Telecom changes its name
Today, Telecom becomes Spark. But as Hamish Fletcher reports, transforming the phone company is going to require much more than a name change.

Whiskas winning advertising cat fight
Whiskas has won the first round of a legal cat fight with the maker of Purina pet food.

Sky TV bans Slingshot adverts
Sky TV has banned Slingshot advertising, in a move the pay TV operator says protects consumers legitimately viewing TV shows and movies.

Duchovny defends Russian beer ad
The former The X-Files star features in a new promo for Siberian Crown, in which the New York native muses about how different his life would be if he had been born in Russia.

Graham McGregor: Marketing tips for busy people
Graham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.

Audi ad upsets OMC widow
The widow of How Bizarre singer Pauly Fuemana will pursue German car giant Audi over what she believes is unauthorised use of his work in a television ad.

Success: Two brands better than one
First there was the blind date. Then things progressed to clandestine meetings between adman Ben Goodale and his suitor. All along, his wife knew what was happening.

Shelley Bridgeman: Is 'staying fresh' over-rated?
Kleenex Cottonelle's new television commercial certainly caught my attention.

Are US alcohol brands targeting underage youth?
Underage drinkers in America - those between 18 and 20 - are more heavily exposed to printed alcohol advertisements than any other age group, according to a new study.

Cat food fight: 'Smoke & mirrors'
Claims on packets of Whiskas cat biscuits are misleading and create "a smoke and mirrors effect", the lawyer for a competing pet food maker has told the High Court.

Google announce unlimited cloud storage
Google have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.

Graham McGregor: How 'word of mouth' marketing works
One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.

The real value of online ads? Maybe not much
A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.

Butter vs margarine - the 100 year war
The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.

Prime $13m coastal land on market
A German breeder of Arabian horses is selling her large farm south of Auckland.

Graham McGregor: How to use LinkedIn effectively
I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.

Image has women steamed up
A popular beauty chain's use of a near-naked male model in a provocative ad campaign highlights a double standard in advertising, says an expert in gender equality.