Latest FromAdvertising
![Duchovny defends Russian beer ad](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Duchovny defends Russian beer ad
The former The X-Files star features in a new promo for Siberian Crown, in which the New York native muses about how different his life would be if he had been born in Russia.
![Graham McGregor: Marketing tips for busy people](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Marketing tips for busy people
Graham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.
![Audi ad upsets OMC widow](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Audi ad upsets OMC widow
The widow of How Bizarre singer Pauly Fuemana will pursue German car giant Audi over what she believes is unauthorised use of his work in a television ad.
![Success: Two brands better than one](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Success: Two brands better than one
First there was the blind date. Then things progressed to clandestine meetings between adman Ben Goodale and his suitor. All along, his wife knew what was happening.
![Shelley Bridgeman: Is 'staying fresh' over-rated?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Shelley Bridgeman: Is 'staying fresh' over-rated?
Kleenex Cottonelle's new television commercial certainly caught my attention.
![Fur flying in cat food case](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Fur flying in cat food case
Whiskas says its claims about the amount of protein in its cat biscuits are clear and unambiguous in the face of a rival's accusations they are misleading.
![Google announce unlimited cloud storage](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Google announce unlimited cloud storage
Google have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.
![Graham McGregor: How 'word of mouth' marketing works](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How 'word of mouth' marketing works
One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.
![The real value of online ads? Maybe not much](/pf/resources/images/placeholders/placeholder_l.png?d=793)
The real value of online ads? Maybe not much
A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.
![Butter vs margarine - the 100 year war](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Butter vs margarine - the 100 year war
The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.
![Prime $13m coastal land on market](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Prime $13m coastal land on market
A German breeder of Arabian horses is selling her large farm south of Auckland.
![Graham McGregor: How to use LinkedIn effectively](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How to use LinkedIn effectively
I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.
![Cameron complaint KOs TV ad](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Cameron complaint KOs TV ad
A Sky Television advertisement promoting the July 5 boxing fight between heavyweight star Joseph Parker and United States veteran Brian Minto was pulled.
![RSA anger at 'tongue-in-cheek' radio ad](/pf/resources/images/placeholders/placeholder_l.png?d=793)
RSA anger at 'tongue-in-cheek' radio ad
An upmarket Auckland bar has been accused of making "untrue and defamatory statements", after an ad campaign poking fun at the RSA's food.
![John Drinnan: Digital future? It's arrived](/pf/resources/images/placeholders/placeholder_l.png?d=793)
John Drinnan: Digital future? It's arrived
An annual outlook on the media and entertainment industry says we're in a new era, where Kiwi consumers no longer differentiate between the traditional and the digital., writes John Drinnan.
![Media's 'age of digital normal'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Media's 'age of digital normal'
The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.
![Doctors want to cut flow of liquor money in Kiwi sport](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Doctors want to cut flow of liquor money in Kiwi sport
The Medical Association is calling for a ban on all liquor industry sponsorship of sports and youth events and backs a proposal to ban alcohol ads on TV and radio.
![John Drinnan: News - TVNZ doesn't get it](/pf/resources/images/placeholders/placeholder_l.png?d=793)
John Drinnan: News - TVNZ doesn't get it
Television New Zealand is adamant the scrapping of up to 12 journalists' jobs because of cuts at 20/20 is not linked to an expensive makeover, writes John Drinnan.