
John Drinnan: Radio rivals play a pricey game
The world is going digital, but MediaWorks and NZME. are still spending millions of dollars on ye olde radio frequencies.
The world is going digital, but MediaWorks and NZME. are still spending millions of dollars on ye olde radio frequencies.
Shelley Bridgeman lists ten advertisements from 2014 we'd rather forget.
Selling to overseas buyers is a well-known option for local advertising agencies of any size.
A television ad for V Energy Drink showing a man on fire has been pulled after complaints from members of the public and the Fire Service.
Libra ad that ran in shopping malls and cinemas said sanitary product "absorbs way more than you did in maths class".
The year is approaching its end with uncertainty over the future shape of the two big media corporates - MediaWorks, owner of TV3, and NZME., owner of the Herald,
Soldiers “fitness bombed” joggers on Auckland’s waterfront as part of a campaign to improve the fitness of those wanting to enlist.
Public relations is back in the news, with controversy over Iain Rennie and the State Services Commission's "loose" handling of the press conference for departing Cera boss Roger Sutton.
New York has unveiled the most ambitious plan yet for the payphone of the future offering WiFi connections, free calls and more.
New restrictions proposed for signs advertising everything from house sales to prostitution have been contested at an Auckland Council hearing.
Some of the country's biggest brands have found a new way to hammer their corporate message home - a board game aimed at young families.
It flummoxes me how people can have a favourite ad, writes Karl Puschman. That's like saying you have a favourite seeping, infected pustule.
The cast of The Hobbit star in the latest Air New Zealand safety video, released today.
Barbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base.
In the 1950s a Wellington student, later to become an accounting profession stalwart, paid his way through university via newspaper advertisements, writes Bob Jones.
Advertisers on Facebook will now be able to measure how often an individual sees their ads and tailor promotions accordingly.
Some cricketers bowl pies but fans might get the chance to throw down a few mince 'n' cheese at domestic Twenty20 grounds over summer if New Zealand Cricket and McDonald's Georgie Pie brand can....
A Malaysia Airlines promotion aimed at Kiwis and titled "My Ultimate Bucket List" is atrocious, says MH370 widow Danica Weeks.
Majority state-owned power giant Genesis Energy is in hot water over its sponsorship of My Kitchen Rules New Zealand.
The Dirty Politics storm has exposed the dangers of advertising on controversial political websites.
NZ's dominant pay-TV company posted a better than expected 21pc gain in profit as it boosted revenue from more subscribers.
It's a far cry from the used car salesman buttonholing potential buyers on the forecourt.
Spark expects its operating earnings and profit will return to growth this financial year.
Spark, the company formerly known as Telecom, says its strategy to turn its business around “is gathering pace” as it announces positive full-year result.
No action will be taken against TVNZ for airing a condom advertisement during a television movie about one of New Zealand's most high-profile rape trials.