NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.

Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.

Christopher Niesche writes: Nine chief executive David Gyngell said the profit downturn was a cyclical issue, "bump, not a hill". But is it?

A senior TVNZ staff member has apologised to Louise Nicholas after the broadcaster inadvertently aired an ad for condoms during a telemovie about her life.

Men's Health Trust chairman and billboard company boss Phil Clemas talks to Jennifer Dann about the need to get men talking about their health.

An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.

PwC is forecasting ups and downs in the NZ media and entertainment sector over the next four years punctuated by disruptive digital technology.

Graham McGregor says content marketing lets you communicate with your clients without hard selling.

Rental company Wicked Campers has again fallen foul of the advertising watchdog with offensive slogans painted on its vans.

A broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.

Twitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.

Consumer groups say that YouTube Kids is filled with inappropriate content, including pornographic cartoons.

Delta Air Lines has taken a leaf out of Air New Zealand's book in releasing a viral new in-flight safety video.

The advertising world has gone digital - and not just indoors, writes John Drinnan. Outdoor advertising firms Adshel and iSite are both increasing their digital foothold in the Auckland streetscape.

Comedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.

Top NZ doctors are calling for the drinking age to be raised to 20 and booze sponsorship banned from public events in a push to reduce alcohol-related harm.

Aviation writer and surfer Grant Bradley says Air NZ is onto a winner getting onboard with some of the world's top surfers.

Air New Zealand has teamed up with some of the world's hottest surfers for its latest safety video, launching today.

Bars are increasingly turning to social media to attract young punters, including with Facebook notifications when they're near a pub, new research shows.

The mastermind behind a complex advertising scam targeting charities and small businesses has been sent to prison.

Two people have been found guilty of orchestrating an advertising scam worth more than $100,000.

An engineering firm that has a topless calendar and uses a bikini-clad model on the back of a delivery truck has been blasted as sexist by top scientist, Dr Michelle Dickinson.

A gym has been scolded for running an ad mocking fat people.

A racy poster of Cara Delevingne advertising a Tom Ford fragrance has been cleared following accusations the image was degrading to women.

Renee Somerfield, the genetically-blessed Australian model starring in a controversial new weight loss advert, has responded to the backlash against the campaign.

Burger King has come under fierce criticism for advertising on "tittygram" - a Russian website which displays messages across the exposed chest of a model.