
John Drinnan: MySky expansion on the way
Sport, movie fans to benefit as Sky combats its cheaper online rivals, writes John Drinnan. The upgrade will be made by downloading apps, or using new set-top boxes where necessary.
Sport, movie fans to benefit as Sky combats its cheaper online rivals, writes John Drinnan. The upgrade will be made by downloading apps, or using new set-top boxes where necessary.
Tears and tributes flowed for the larger than life ad man David 'Devo' Walden at his funeral that was held at Parnell's Holy Trinity Cathedral today.
NZ's big media players have formed a new advertising exchange.
Tourism NZ has confirmed a promotional video has been indefinitely pulled off the internet after it featured a campervan driving on the wrong side of the road.
David Walden, the driving force behind some memorable advertising campaigns, has died.
The discussion of the looming apocalypse for ad-dependent publishers has been impossible to avoid.
TVNZ has unveiled a new initiative that merges entertainment and branded content and should provide more revenue from its "On Demand" site.
Some drug advertisement claims pitched at New Zealand doctors offer no supporting evidence, a new study warns.
Sex doesn't sell after all, reveals a study published by the academic journal Psychological Bulletin.
It seemed like the perfect combination: a pregnant A-list celebrity and a newly approved morning sickness medication.
Marketing commentator Graham McGregor says memorable points of difference can help ensure customers return.
The FDA's harshly-worded letter to the firm that paid Kim K to tweet about its morning sickness drug is a reminder that even on the wild west of the Web, there are rules.
Ad blockers are growing in popularity, and that could be a big problem for any business that relies on online advertising to pay the bills.
Chris Pescott says he knew he wanted to run his own business, and so at 23 he started Perceptive Research.
Complaints about an advertisement that features an Asian taxi driver called Edward giving advice on how to get discounts for fuel have not been upheld.
It could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.
A bikini-clad model in the latest ad campaign for upmarket US baby stroller company Bugaboo has caused a stir amongst mums.
Graham McGregor's weekly marketing tips on how to improve your business.
A television advertisement for a tax refund company has been found to have misled its customers into believing 90 per cent of Kiwis overpay their taxes.
A complaint against Burger Fuel has been upheld in part by the Advertising Standards Authority because of bad language used on a billboard.
Ads for L'Oreal moisturiser featuring actress Dame Helen Mirren have been cleared following a complaint that claimed post-production editing had enhanced her appearance.
Lorna Jane's ad for a "receptionist/fit model" to carry out administrative duties as well as help the design team fit garments caused outrage.
Graham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.
Graham McGregor's tips for collecting and using persuasive testimonials to boost your business.
Graham McGregor looks at how you might be missing out on larger ways of increasing profits.
What do you want to do today? What do you want to be? Think quick.