Kiwi companies in Australia need to put more into advertising, writes Bella Katz.

A bikini-clad model in the latest ad campaign for upmarket US baby stroller company Bugaboo has caused a stir amongst mums.

Graham McGregor's weekly marketing tips on how to improve your business.

A television advertisement for a tax refund company has been found to have misled its customers into believing 90 per cent of Kiwis overpay their taxes.

A complaint against Burger Fuel has been upheld in part by the Advertising Standards Authority because of bad language used on a billboard.

Ads for L'Oreal moisturiser featuring actress Dame Helen Mirren have been cleared following a complaint that claimed post-production editing had enhanced her appearance.

Lorna Jane's ad for a "receptionist/fit model" to carry out administrative duties as well as help the design team fit garments caused outrage.

Graham McGregor looks at how you might be missing out on larger ways of increasing profits.

What do you want to do today? What do you want to be? Think quick.

NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.

Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.

Christopher Niesche writes: Nine chief executive David Gyngell said the profit downturn was a cyclical issue, "bump, not a hill". But is it?

A senior TVNZ staff member has apologised to Louise Nicholas after the broadcaster inadvertently aired an ad for condoms during a telemovie about her life.

Men's Health Trust chairman and billboard company boss Phil Clemas talks to Jennifer Dann about the need to get men talking about their health.

An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.

Rental company Wicked Campers has again fallen foul of the advertising watchdog with offensive slogans painted on its vans.

A possible ban on alcohol advertising on Auckland Council buildings and land will proceed as part of an alcohol harm reduction policy.

One way to create a competitive advantage? Create a Big Bold Statement.

A broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.

Twitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.

Consumer groups say that YouTube Kids is filled with inappropriate content, including pornographic cartoons.

Delta Air Lines has taken a leaf out of Air New Zealand's book in releasing a viral new in-flight safety video.

The advertising world has gone digital - and not just indoors, writes John Drinnan. Outdoor advertising firms Adshel and iSite are both increasing their digital foothold in the Auckland streetscape.

Comedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.

Top NZ doctors are calling for the drinking age to be raised to 20 and booze sponsorship banned from public events in a push to reduce alcohol-related harm.