Graham McGregor: How to get customers to choose your business
Marketing commentator Graham McGregor says memorable points of difference can help ensure customers return.
Marketing commentator Graham McGregor says memorable points of difference can help ensure customers return.
The FDA's harshly-worded letter to the firm that paid Kim K to tweet about its morning sickness drug is a reminder that even on the wild west of the Web, there are rules.
Ad blockers are growing in popularity, and that could be a big problem for any business that relies on online advertising to pay the bills.
Chris Pescott says he knew he wanted to run his own business, and so at 23 he started Perceptive Research.
Complaints about an advertisement that features an Asian taxi driver called Edward giving advice on how to get discounts for fuel have not been upheld.
It could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.
Kiwi companies in Australia need to put more into advertising, writes Bella Katz.
Graham McGregor's weekly marketing tips on how to improve your business.
A television advertisement for a tax refund company has been found to have misled its customers into believing 90 per cent of Kiwis overpay their taxes.
A complaint against Burger Fuel has been upheld in part by the Advertising Standards Authority because of bad language used on a billboard.
Ads for L'Oreal moisturiser featuring actress Dame Helen Mirren have been cleared following a complaint that claimed post-production editing had enhanced her appearance.
Lorna Jane's ad for a "receptionist/fit model" to carry out administrative duties as well as help the design team fit garments caused outrage.
Graham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.
Graham McGregor's tips for collecting and using persuasive testimonials to boost your business.
Graham McGregor looks at how you might be missing out on larger ways of increasing profits.
What do you want to do today? What do you want to be? Think quick.
Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.
Christopher Niesche writes: Nine chief executive David Gyngell said the profit downturn was a cyclical issue, "bump, not a hill". But is it?
A senior TVNZ staff member has apologised to Louise Nicholas after the broadcaster inadvertently aired an ad for condoms during a telemovie about her life.
Men's Health Trust chairman and billboard company boss Phil Clemas talks to Jennifer Dann about the need to get men talking about their health.
An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.
PwC is forecasting ups and downs in the NZ media and entertainment sector over the next four years punctuated by disruptive digital technology.
Graham McGregor says content marketing lets you communicate with your clients without hard selling.
Rental company Wicked Campers has again fallen foul of the advertising watchdog with offensive slogans painted on its vans.
A possible ban on alcohol advertising on Auckland Council buildings and land will proceed as part of an alcohol harm reduction policy.
One way to create a competitive advantage? Create a Big Bold Statement.
A broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.