
Google NZ gets less revenue from parent
Google New Zealand, the local unit of the global search engine, received less revenue from its parent and related companies in 2015.
Google New Zealand, the local unit of the global search engine, received less revenue from its parent and related companies in 2015.
A backlash against High Heel beer shows the evolution of gendered marketing.
It's time to say goodbye to the days of simple adverts on television.
Mary Meeker's annual report is a telling look at how we spend our time online.
The newspaper industry is upping its tactics in the fight against ad blockers.
NZME has picked up a pregstegious award for media business of the year at the 2016 CAANZ Beacons Awards.
Pot entrepreneurs are leaving behind the trappings of the black market with carefully considered packaging.
Telemarketing and auto-play online ads are the most annoying types of advertising.
Companies bending over backward to sell to millennials are doing the one thing the cohort hates most: trying too hard.
A real estate company is bringing creative advertising to a new level with hints of buried treasure at a Clyde property.
Social media used to be just about self-promotion. Now it's about sales and network marketing.
Pacific Brands said it had had a strong performance from Jockey, and New Zealand in particular, with sales up 5 per cent to A$14.1 million in the six months ended Dec. 31.
It's the biggest sporting event on the US calendar and billions of dollars will exchange hands in America today.
The supply of Nurofen's specific pain range products in its current packaging to wholesalers has ceased.
IBM pulls "hack a hairdryer" campaign after women in STEM careers say its demeaning.
But screaming little girls advertising cars is driving me nuts; I can't reach for the remote quick enough.
A graphic advertisement aimed at shaming New Zealand's dairy industry for its treatment of calves has been put in a leading British newspaper.
After fashion label was ripped apart on social media for "sexist" ads, it released a new set of images.
Coke's been criticised for a new ad campaign that features white people handing out drinks to poor Mexicans.
Men's clothing brand I Love Ugly caused outrage with new campaign advertising men's rings with women's naked body.
Carl's Jr in hot water again over its saucy marketing, with the Advertising Standards Authority partially upholding a complaint against an ad featuring a model.
Global fashion house Moschino has made a Barbie, but that's not what sparked interest in the ad announcing her arrival.
Google and other digital ad spaces argue that one of TV's biggest selling points, its vast and undiscriminating sway, is also its fatal weakness.
Beer companies have come under fire for their marketing campaigns.
Snakk Media became the second firm to list on the NXT market after the advertising company shifted its listing to the new exchange from the NZAX.