
All Blacks brand value soars past $200m
The brand value of the All Blacks has soared past the US$200 million mark.
The brand value of the All Blacks has soared past the US$200 million mark.
The All Blacks have signed a deal with Swiss watch maker Tudor.
Labour and Greens' deal to work together has not affected their broadcast funding.
Company fined $194,000 for claiming duvets were pure alpaca wool or cashmere.
The fast-food chain has since apologised and pulled the commercial.
The phrase "I'd rather be dead than cool" on a rental vehicle was deemed offensive.
A cider company pulled a social media giveaway which could be used to play scrumpy-hands
Marketing and advertising success was celebrated at last night's Beacon Awards
The Commerce Commission's decision has wider implications for commercial law.
Digital agency Motion Sickness is doing its own thing, and doing just fine.
COMMENT: Cash-strapped party is wooing wealthy donors, writes Claire Trevett.
The offensive slogan was one of many to spark a complaint against the company.
Facebook has announced a new tool to help small businesses with their marketing strategy.
Magnum has been accused of "promoting lesbianism" in its latest ad.
At least 11 companies have dropped O'Reilly over a series of sexual harassment allegations
Internet giant seeks to teach computers to understand context on extremist content.
One man's passionate complaint against Picton's tourist guide has not been upheld
Big US companies are suspending advertising on YouTube over content concerns.
The controversy over ad placement, now in its second week, is expanding across the globe.
Two-thirds of consumers have been stung by extra costs when buying goods and services.
The Commerce Commission said the companies were 'likely to have made misleading representations about chicken size'.
A pain which promises to click away pain with the power of rose quartz is under scrutiny from Consumer NZ.
A marketing expert says we need stricter rules for social media influencers flogging products.
Dan Carter has been dropped as a brand ambassador for Land Rover following his alleged drink driving incident in France last week.
As mainstream beer sales decline, advertisers are increasingly targeting campaigns at women.
The Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.
COMMENT: We need a return to the anti-drug movies of the 1930s as we fight a new danger destroying families and communities, writes Paul Charman.
Be warned: the heartwarming ad which has gone viral might have you reaching for the tissues.
Bike Barn has been ordered to pay over an advertising campaign which claimed bikes had been heavily discounted when in fact they were being sold for full price.