The problem with the Government's Covid-19 WhatsApp group
COMMENT: Social media is a great way to say exactly what you want to say, with no filters.
COMMENT: Social media is a great way to say exactly what you want to say, with no filters.
Request comes amid enormous pressure on the advertising market.
Advertising has dried up at a time when eyeballs are glued to the media.
An advertising expert on how the Government can reach Kiwis.
Around 750 advertising types crammed into a room to celebrate the best of the industry.
Controversial comments by an advertising executive sparked a strong response.
New documents reveal how RNZ planned to deal with backlash.
Marketers have a big blindspot when it comes to the group with the most spending power.
Doing the right thing isn't always popular.
Does a merger answer the right questions?
TVNZ's longer-term forecast remains in the red.
The agency didn't even exist a year and a half ago.
There's a big difference with Air NZ's latest safety video.
Revenue from the company's side gigs has more than doubled.
Advertising prohibited, flavours restricted and sales to those under the age of 18 banned.
Sometimes the most dangerous words are found in a copy-pasted section.
After much difficulty, the fake listing has only just been taken off Booking.com.
A number of cities around the world are looking to clamp down on Airbnb.
The 60-second spot was meant to air during one of the biggest events in television.
National breached advertising standards code of an ad targeting Labour's car tax.
The pitch has come down to three agencies all offering something different.
Has the media gone too far with coronavirus?
The US presidential hopeful has called for a change to the law.
New York Times: KFC ad in Australia showed the power of the #MeToo movement.
Despite our hate of advertising, we can't help but watch them during the Super Bowl.
The Super Bowl has again delivered an explosion of creativity.
New York Times: Stella Artois and Burger King have better uses for their money.
What do Labour and National have planned for the 2020 campaign?
It's important to remember who owns Instagram.
The ad agency will walk a tightrope in trying to keep the info neutral.