Lewis Road Creamery melts down Kiwi classic for latest flavour
Lewis Road Creamery is looking to pull in hokey pokey fans.
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Dress as you want to be, not as your are, writes Paul Catmur.
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Lotto is again opting for big, bold storytelling.
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Westpac's new comms strategy will leave viewers a little uneasy - and that's intentional.
Anti-vax group advertising removed from Auckland billboards
The decision to pull the ads was informed by Voices For Freedom's past views.
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Gold on the podium can translate to gold in the bank account.
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Aggressive marketing has driven the rise of the double-cab ute on NZ streets.
Fake influencer fame - how the internet makes talent irrelevant
What we say online has become our new reality, writes Damon Stapleton.
Paul Catmur: How to give a presentation when you'd rather have a root canal
Public speaking can be terrifying, writes Paul Catmur.
The invisible hand behind the Tokyo Olympics
New York Times: They're not an official sponsor but without them there would be no Games.
Paul Catmur: Why didn't that idiot boss promote me?
Being overlooked for a promotion feels a bit like being dumped.
The best 'inappropriate' and 'annoying' ad complaints rubbished by the ASA
A roundup of some of the most fascinating complaints dismissed by the ASA.
Paul Catmur: Use the 'waiter test' to see if your business partners are terrible
The waiter test helps to show what people are really like.
Opinion: The ad agency is dead, long live the ad agency
Murray Streets wonders what the future holds for the advertising industry.
Ad agency Stanley St appoints CEO, poaches DDB talent
Three of NZ's four biggest creative agencies are now run by women.
Ad agency FCB appoints international talent to CEO role
Creative agency FCB has a new boss.
Is it worth sponsoring a losing sports team in the hope it might one day win?
Sports sponsorship can be a long slog filled with heartbreak.
Opinion: Will Apple's privacy moves hurt NZ businesses?
Customers are starting to become more concerned about their data.
Facebook ad spend: The NZ companies topping the list
The social media platform continues to be popular.
NZME partners with Pure SEO to help advertisers improve search rankings
NZME is looking to help advertisers improve their Google ranking.
Paul Catmur: Are you psychopathic enough to be an entrepreneur?
Running a business requires a unique approach to life, writes Paul Catmur.
Paul Catmur: I cringed when I saw my work on TV. Here's why I was wrong
Sometimes being creatively brilliant isn't the right answer.
Paul Catmur: What I learnt watching gamblers lose everything in a casino
Paul Catmur reflects on lessons he learnt working on the casino floor early in his career.
TVNZ's big expensive upgrade: Here's what will change
The evolution of TV isn't slowing down for anyone - least of all a legacy broadcaster.
Damien Venuto: Two female CEOs end sexism in advertising. Yeah right.
The ad industry continues to lag behind the rest of corporate NZ.
Job vacancies surge past pre-Covid levels
A third monthly record for SEEK job adverts shows labour market stretched to limit.
Former Saatchi boss Paul Wilson lands new gig
Paul Wilson will be taking the reins at another big agency.
Ad agency declares $13.7m profit, keeps wage subsidy
Agency won't pay back the wage subsidy as profit dipped 20 per cent.
NZME, Herald scoop trifecta of prestigious global media awards
NZME has continued its run of good form.
Advertising giant DDB smashes glass ceiling with appointment of new CEO
DDB Group Aotearoa already has a new boss.
Revealed: How much Discovery paid for TV3
Discovery paid millions of dollars for the television arm of MediaWorks.
MediaWorks reports $4.8m loss in first result since divesting TV arm
This result comes off the back of big changes at the business.