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Latest fromAdidas
The $3.5b question: What is the value of Brand All Blacks?
Silver Lake valued the All Blacks brand at $3.5b in 2022. Is that still the number?
Secret bidding war: How the All Blacks ditched Nike for Adidas – twice
The inside story of how a $50 million rugby apparel deal was won.
Adidas goes local as it fights to overcome crisis in China
Financial Times: New China boss appeals to consumers with patriotic clothing lines.
Three words nearly sink top Adidas exec
A high-level executive reportedly received a 'final warning' over 'inappropriate' remarks,