This colour will make you more attractive to the opposite sex, experts suggest

Studies show that wearing red can make you look more attractive to the opposite sex. Photo / 123rf

Have a crush and want to look cute? Science suggests that wearing red might help you get noticed.

Wearing red might increase your attractiveness to the opposite sex.

According to two studies published in the Journal of Personality and Social Psychology and the Journal of Experimental Psychology: in general, red is the colour that attracts both genders the most. But interestingly, the reasons why differ.

One research found that males who wear red are more attractive to women because it conveys power and dominance.

Research Professor Andrew Elliot says they found men who wear red are viewed to be of higher status by women.

Meanwhile, the other study found that men are attracted to women who wear red for more primal biological reasons.

The author tells us that there are parallel results in how human and non-human primates respond to the colour red.

So, if you’re struggling to find that perfect outfit, here are some red-coloured choices you can opt for.

Red apparel for men

CARHARTT WORK IN PROGRESS Red ‘Smart Sports’ T-Shirt US$45 (NZ$ 72.75)

MAISON KITSUNÉ Red Bold Fox Head T-Shirt US$135 (NZ$216)

CROCS Red Classic Clogs – US $55 (NZ$89)

Milanoo Men’s 2-Piece Printed Short Sleeves Turndown Collar NZ$50.20

Milanoo Man’s Cap Casual Words Print Stretch Cotton NZ$9.70

Red apparel for women

Milanoo Boho Dress NZ$68.02

Milanoo Bodycon Dress NZ$46.96

FRANKIES BIKINIS Red Lenon Cardigan US$155 (NZ$251)

LE SPECS Red Outta Love Sunglasses US$45 (NZ$72.75)

MELISSA Red Jessie Platform Heeled Sandals US$130 (NZ$210)

*This story contains carefully curated selections from The Selection team and affiliate links which may earn NZ Herald a commission. *Prices are as stated at the time of publication, these prices may vary at the discretion of the listed brands.