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!['Really tough ask': Farmers react to Alliance's request for cash](/pf/resources/images/placeholders/placeholder_l.png?d=785)
'Really tough ask': Farmers react to Alliance's request for cash
It's the first time Alliance has asked farmers for capital in 32 years.
![Sam Neill's not sheepish about his new role](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Sam Neill's not sheepish about his new role
'I'm very happy to be associated with, and a grower of, one of the world’s best products.'
![Inside the rural factory keeping a village afloat, one pair of socks at a time](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Inside the rural factory keeping a village afloat, one pair of socks at a time
A woollen goods factory is defying the odds, in the process keeping a Kiwi village going.
!['Big deal for rural NZ': More than year after flood, country’s largest wool cleaning plant re-opens near Napier](/pf/resources/images/placeholders/placeholder_l.png?d=785)
'Big deal for rural NZ': More than year after flood, country’s largest wool cleaning plant re-opens near Napier
Seventy sparkies helped get the factory re-opened at the height of the rebuild.
![Central Otago shearer first to shear 500 Merino ewes in eight hours](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Central Otago shearer first to shear 500 Merino ewes in eight hours
Not a bad effort for someone who reckoned he shore 'like s***'.
!['Tragic': The 'iconic' sector farmers fear becoming a 'cottage industry'](/pf/resources/images/placeholders/placeholder_l.png?d=785)
'Tragic': The 'iconic' sector farmers fear becoming a 'cottage industry'
Farmers say harvesting wool costs twice what they are paid for the product.
!['Make the most of opportunities' - Phil's passion for shearing pays dividends](/pf/resources/images/placeholders/placeholder_l.png?d=785)
'Make the most of opportunities' - Phil's passion for shearing pays dividends
Phil Morrison has been all over the world during his involvement in shearing.
![How NZ's strong wool clip is set to colour the world](/pf/resources/images/placeholders/placeholder_l.png?d=785)
How NZ's strong wool clip is set to colour the world
'It’s high-value and it’s all brand-new demand.'
![Pahīatua Spin In brings creative fibre enthusiasts together](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Pahīatua Spin In brings creative fibre enthusiasts together
There's a lot more to creative fibre groups than just knitting.
![From woolshed to bed - two sisters spin their homeware dreams](/pf/resources/images/placeholders/placeholder_l.png?d=785)
From woolshed to bed - two sisters spin their homeware dreams
Sisters behind Foxtrot Home design throws and blankets using wool from the family farm.
![Mighty fine: Wool classer earns near-perfect score for fleece](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Mighty fine: Wool classer earns near-perfect score for fleece
Sharon Lawton's flock fleece entry received 98.5 points out of 100 at the Wānaka A&P Show.
!['Best display in a long time': Wānaka A&P Show sees record fleece entries](/pf/resources/images/placeholders/placeholder_l.png?d=785)
'Best display in a long time': Wānaka A&P Show sees record fleece entries
Judges were blown away by the quality of fleeces at Wānaka’s A&P show this year.
![Farmers move from sheep to beef 'to make life a bit easier'](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Farmers move from sheep to beef 'to make life a bit easier'
The Smiths are changing stocking ratios on their 370ha sheep and beef farm in Hillend.
![Home grown: Couple launch jersey business with their own sheep's wool](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Home grown: Couple launch jersey business with their own sheep's wool
You don’t get any more home grown than Tim and Esta Naylor’s range of jerseys.
![Tackling NZ's 'wool conundrum'](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Tackling NZ's 'wool conundrum'
Mark Patterson and Todd McClay will tour woolsheds across NZ over the next three months.
![NZ strong wool on the rise as Americans fall in love with wonder fibre](/pf/resources/images/placeholders/placeholder_l.png?d=785)
NZ strong wool on the rise as Americans fall in love with wonder fibre
Research shows at least three in four US purchasers say they'd buy woollen products again.
![Meet wool ‘navigator’ Anna Crosbie](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Meet wool ‘navigator’ Anna Crosbie
Crosbie is excited for strong wool to 'be a solution for different things'.
!['People are starting to come back to natural products': Sheepskin demand up](/pf/resources/images/placeholders/placeholder_l.png?d=785)
'People are starting to come back to natural products': Sheepskin demand up
Founded in 1969, Classic Sheepskins is the last of its kind to operate entirely locally.
![World shearing record smashed near Dannevirke](/pf/resources/images/placeholders/placeholder_l.png?d=785)
World shearing record smashed near Dannevirke
The target was 1611 - it was broken with more than half an hour to go.
!['It was our home': Former owners defend their treatment of Lake Hāwea Station](/pf/resources/images/placeholders/placeholder_l.png?d=785)
'It was our home': Former owners defend their treatment of Lake Hāwea Station
New owner Justine Ross had described the property as being rundown and neglected.
![Bremworth opens retail store in Auckland](/pf/resources/images/placeholders/placeholder_l.png?d=785)
Bremworth opens retail store in Auckland
Carpet company says having a physical store will boost the wool flooring market.