With shearing season about to begin, trends in the Australian market have shown great promise for the wool industry with demands for Merino wool on the rise.
PGG Wrightson's GM for wool Grant Edwards spoke with The Country's Jamie Mackay about the market growth and budding ideas for unconventional uses of wool.
Despite recent droughts in Australia impacting production, Merino wool has seen price hike as buyers, exporters, and overseas manufacturers are lining up to secure quality product.
The new wool selling season in New Zealand was off to a disappointing start, but Edwards explains that the market is getting stronger and that there is a lift in cross-breed wool - about 10 to 15 cents a kilo. The trends are increasingly positive and are showing consistent growth.
Listen below: