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The world is waiting for a good red kiwifruit, says Zespri, and the national exporter hopes to deliver in a couple of years.
Fieldays visitors to the Zespri site can sample the attractive red fruit, but it's taking time to fine tune its commercial introduction so the fruit is viable from orchard right through to consumer markets, says chief executive Dan Mathieson.
"It's an exceptional piece of fruit with strong consumer attraction, but we're still struggling with storage [time], he said.
Target storage time is 12 weeks and Zespri is currently at eight.