A partnership between Zespri and one of China's biggest online retailers will extend the reach of the New Zealand kiwifruit marketer in the world's second-largest economy.
JD.com, a giant Chinese online shopping service, is launching a "flagship store" for Zespri kiwifruit.
The retailer has more than 225 million customers and recorded net revenue of 260 billion yuan ($54b) in 2016.
"We can put a lot more of our resources into supporting their efforts in China. We can help to make sure [product] gets out to a lot of customers who might not otherwise be aware of it," said Josh Gartner, JD.com's vice-president of international corporate affairs.
"We have significant logistics infrastructure which provides same and next-day delivery to an area with a population of more than 600m. I think it really changes the reach of what Zespri can do in China," Gartner said.