RNZ.
Recent publicity surrounding intensive winter grazing in Southland has been unhelpful, the regional council says.
Images of distressed animals deep in mud have circulated on social media in recent weeks.
But Southland Regional Council chief executive Rob Phillips said some of them were not from this winter and many appeared to be taken outside of Southland.
"We want to follow up and address any poor practice, but when those circulating the images aren't prepared to tell us where the properties are, it lets everyone down and certainly doesn't help to improve the situation, he said.