Central Hawke's Bay farmer Jeremy Rookes says swathes of East Coast sheep and beef land is being lost to carbon farming and he should know as he's just sold his own farm.
Although he would prefer to sell to a farmer, Rookes said the best option for his family was to let the "forestry guys" have the first look.
"Morally not ideal but financially it's been a good decision," he told The Country's Jamie Mackay.
Rookes is not the only one. He just has to stand on his farm to see his neighbours' properties being sold to forestry.
"There's 140 hectares come up today – that's up for tender – so that will go to trees.
There's two properties I'm looking at, another 1300 hectares that have gone.
There's one in Elsthorpe's just gone and obviously Wairoa and up the East Coast."