Whangarei couple Peter Schouten and Els Van Drunen were getting sick of the amount of rubbish they saw on the side of the road during their regular bicycle rides and decided to do something about it.
But after four hours cleaning up along Vinegar Hill Rd on Saturday they were shocked to discover the discarded trash they found filled a trailer. They went on both sides of the road from the bridge at the Tikipunga end, to the top of the hill - about 2.5km in total - and their haul left them disgusted.
Schouten said the pair were sick of seeing rubbish at the sides of the roads when they cycled around rural Whangārei so thought they'd do something on their on road.
''It's just disgusting what we found. It's a total disrespect for the environment. I'm really concerned about the people who do this,'' he said.
''It's all thrown from passing vehicles and some will be people who live in rural areas - they are ruining their own areas.''
Schouten said a lot of the trash was fast-food wrappers, beer and soft drink bottles and cans, plastic coffee cup lids and plastic straws - and even an intact ''boom box'' stereo.
''I think a lot of that plastic - lids and straws - should be banned. They don't disintegrate like the cardboard and paper does.''