A southern stag with "wow factor" has fetched the highest price in New Zealand for a velvet trophy sire.
Black Forest Park owner Richard Currie said his annual trophy sire sale last week in Woodside, near Outram, went "very well".
He and his wife, Sarah, run 800 deer across 400ha in Woodside and Clinton.
There were 31 European red deer on offer - 23 stags for velvet, trophy and growth rates and eight hinds.
All the hinds sold for an average of $1962, the top price being $5800.