Jonathan Cullen, from Lamb and Hayward, admitted it was "a bit of an unknown", as a new concept and it was hard to gauge what the reaction was going to be.
The casket was placed on top of a bale of wool and show visitors were "wowed by it", Mr Cullen said.
He estimated "99 per cent" of people thought it was a great idea, particularly the older generation.
People saw it being a great use of wool.
The casket would be added to Lamb and Hayward's range of more eco-friendly caskets. It was in the low to mid-price range, compared to traditional caskets, he said.
Since publicity about the woollen caskets last year, there had been very positive comments. People were looking at "eco-everything and the green side of things" and Hainsworth was forecasting it would make up the biggest percentage of their product within the next five years, Mrs McGuckin said.
New Zealanders were passionate about wool. Having the coffin on display at the A and P show also helped remove the mystery side of the "whole coffin and funeral home thing".
She was surprised by how many people wanted to look inside and touch and feel the coffins, while some took photographs.
"People can see it's not such a scary thing," she said.
