Consumers are demanding more traceability when it comes to what we eat but, as illustrated by the incident in Havelock North recently, we don't really know where our water comes from.
Yes, it comes from a tap in your house, but where does this critical element of your survival originate from and what happens to it during the journey to your tap?
Within days of the outbreak in Havelock North, multiple 'experts' began a game of finger pointing which would have been little relief and doesn't fix the 5700 people affected.
One fact has been confirmed that the contaminated water has been identified as coming from the Te Mata aquifer.
It was also reported in media that one of the wells at the centre of the contamination crisis was among three in the area that "do not meet the secure drinking water criterion as they could potentially contain fractions of water that is younger than one year".