Today on The Country, Jamie Mackay learns about an unusual potential saviour for the strong wool industry - surfboards.
On with the show:
John Brakenridge:
The CEO of the NZ Merino Company says the innovation and Kiwi ingenuity around the world's first wool surfboard could open up a whole new world of opportunity for beleaguered strong wool growers.
Read more: Wool surfboards: Kiwi ingenuity leads to global partnership with Kelly Slater's company Firewire