"It's also a great way to get my name out there and create future opportunities."
James was named runner-up Taranaki Dairy Trainee of the Year in 2014.
"That helped me build my confidence and broaden my networks within the dairy industry," said James.
"It led to a couple of employers phoning me last season to see if I was keen to go and work for them."
"The judges' feedback also helped me improve and grow my skills," he said.
James, who's a member of Central Taranaki Young Farmers, would like to be 50:50 sharemilking within five years.
It's Buddy Sharpe's first time entering the Dairy Industry Awards.
He's in his first season managing a 180-cow dairy farm at Urenui, which is contract milked by Shaun and Michelle Gardner.
Prior to shifting to north Taranaki, he was a herd manager on a 600-cow farm in Opunake.
"My boss Shaun encouraged me to enter," said Buddy. "I didn't take him seriously at first."
"But after watching videos featuring previous winners and receiving a final nudge from Urenui Young Farmers, I decided to give it a go," he said.
Dairying is in Buddy's blood. His grandfather owns a dairy farm in Inglewood.
He's excited by the career prospects offered by the industry.
"I'm hoping to make new friends who I can share ideas with to improve the way I farm," said Buddy.
"The way I see it, entering can only be good for my development and future employment prospects."
South Taranaki Young Farmers members have entered the Share Farmer and Dairy Trainee categories.
Entries for the Dairy Industry Awards close on November 30th.