Taranaki landowners and occupiers are being urged to destroy pest plants and possums, which threaten the region's native flora and fauna.
Taranaki Regional Council has identified 11 pest plants which it is urging land owners and occupiers to destroy. These include giant buttercup, giant gunnera, gorse, kahili ginger, nodding thistle, old man's beard, plumeless thistle, variegated thistle, yellow ginger and yellow ragwort.
TRC Operations Director Stephen Hall says the rules form part of Taranaki's Regional Pest Management Plan, which the council adopted in February and builds on the continual efforts of landowners.
"There's not many places in New Zealand where you can knock off work, return home to hear kiwi calling at night, before waking to the sound of tui. We risk losing this, unless we remove these pest plants and possums which threaten our native environment and Taranaki's economy."
"Many are already working hard caring for their environment, with a strong sense of environmental stewardship."