Consistent growth in the demand for organic produce over the past four decades is a missed opportunity dairy farmers can't afford to ignore any longer, says organics stalwart Bob Crowder.
His comments are a response to a payout forecast of $9.20 for organic milksolids, more than double the price of conventional milk, which he believes has the potential to take New Zealand back to being a world leader in organics.
Mr Crowder laments New Zealand letting its status as a frontrunner in organics slide.
"At one time we were one of the top certified organic nations in the world. Now we're almost insignificant in the global picture."
He puts this down to a cheap food mentality with no thought for quality or origin, which means organics have not advanced as far as he thought they would when, as a senior horticulture lecturer at Lincoln University - then College - he established the Biological Husbandry Unit (BHU) in 1976.
Although Mr Crowder was looking for "another way of doing things" he says much of the impetus came from students who wanted a more practical degree with a focus on sustainability and organics.